Augmented reality (AR) has emerged as a groundbreaking technology, blurring the lines between the physical and digital worlds. And, it's not just confined to gaming or entertainment; businesses across various industries are leveraging AR to enhance customer engagement, boost sales and create memorable experiences. And what better way to harness the power of AR than by integrating it seamlessly into your website?

The pathway to a thriving dental practice begins with mastering the art of online visibility. As more and more individuals turn to the internet to seek out local services, including dental care, the significance of optimizing your online presence cannot be overstated. Fortunately, with the right strategies in place, dentists can harness the power of Search Engine Optimization (SEO) to elevate their practice to new heights.

Dentist SEO isn't just about ranking higher in search engine results; it's about connecting with potential patients at the precise moment they're seeking dental services. By understanding the intricacies of SEO and implementing targeted techniques, you can ensure that your practice stands out amidst the digital noise and attracts the attention of those in need of your expertise.

In this comprehensive guide, we'll dive into seven actionable SEO tips specifically tailored to the unique needs of dentist marketing. From deciphering the...

One thing remains constant in the ever-evolving landscape of marketing - the importance of a well-crafted landing page. Whether you're selling a product, promoting a service or seeking newsletter sign-ups, your landing page serves as the gateway to converting visitors into customers. So, how do you ensure that your landing page is not just another pit stop on the internet highway, but rather a destination where visitors are compelled to take action? Let's look into the art and science of crafting a landing page that converts.

Images are the visual backbone of the internet, serving as powerful tools to convey messages, evoke emotions and enhance the overall user experience of websites. From captivating photographs to sleek graphics, images play a pivotal role in capturing the attention of visitors and guiding them through the digital landscape.

However, while images are undeniably essential, their unoptimized presence can pose significant challenges to website performance. In an era where speed is paramount and instant access is expected, the impact of unoptimized images on page load times cannot be overstated. Each uncompressed image becomes a digital weight, burdening bandwidth and server resources, ultimately slowing down the browsing experience for users.

So, the question arises - do your website images truly need to be optimized? We dive into the importance of image optimization, uncovering its implications for both user experience and search engine optimization (SEO). By understanding the significance of image optimization, we can...

It’s abundantly clear that in today’s world, your website serves as the virtual face of your business. It's often the first point of contact for potential customers, making a lasting impression that can significantly impact your brand's success. However, as technology evolves and consumer preferences shift, the need to update or redesign your website becomes inevitable. But how do you know when it's time for a new website? Let's explore some key indicators that signal the need for a refresh.

In the vast ocean of the internet, your website is not merely a digital presence but a ship sailing through the boundless expanse of online traffic. Much like ancient mariners relied on clear stars to guide them across unknown waters, internet users depend on intuitive navigation to steer through websites seamlessly. A well-designed website isn't just about aesthetics; it's about crafting an experience that captivates visitors and makes their journey effortless.

Imagine your website as a sturdy vessel, navigating through choppy waves of information overload. Just as a cluttered deck with ropes tangled everywhere can lead to chaos on a ship, a convoluted menu structure or confusing layout can befuddle visitors, causing them to abandon ship and seek smoother waters elsewhere.

To ensure smooth sailing for your online platform, it's essential to chart a clear course and provide navigational aids that guide users with ease. Much like a skilled captain, you must streamline your menu structure, implement intuitive search functionality, optimize for mobile navigation, provide...

It's pretty clear that in this day and age, websites stand as digital storefronts of businesses, the virtual calling cards of creators and the online havens of communities. With the growing usage of internet usage across the globe, the importance of a well-designed website cannot be overstated. Yet, amidst the vast sea of digital content, how does one craft a website that not only stands out but also captivates its audience?

The digital frontier is a vast and ever-changing landscape, where trends emerge, evolve and fade away at a breakneck pace. In this dynamic environment, websites serve as the storefronts of the internet, representing businesses, brands and individuals to a global audience. To thrive in this competitive arena, website owners and developers must continuously adapt and innovate, integrating the latest features and technologies to enhance user experiences and stay ahead of the curve.

As we journey further into 2024, the digital landscape is undergoing a transformation, driven by technological advancements, shifting consumer behaviors and evolving design preferences. In this era of rapid change, several key trends are emerging, promising to reshape the way we interact with and experience the web. From immersive technologies to enhanced accessibility, these trends are not only shaping the present but also laying the groundwork for the future of website design and development.

In this blog, we'll explore six website features that are trending for 2024,...

Landscaping is an art form, a science and a thriving business all rolled into one lush package. But in today's digital age, mastering the art of landscaping SEO isn't just about having a green thumb—it's also about having a strong online presence. That's where search engine optimization (SEO) comes in. By harnessing the power of SEO, you can ensure that your landscaping business stands out from the crowd and attracts customers. In this comprehensive guide, we'll explore everything you need to know to dominate your landscaping SEO strategy and grow your business online.

White space, sometimes overlooked in the world of web design, serves as a crucial yet underrated element. It’s the breathing room, the empty canvas that surrounds and accentuates the content. White space isn’t merely the absence of elements; rather, it’s a powerful design tool that can enhance user experience, improve readability and elevate the overall aesthetics of a website.

The significance of a robust online presence cannot be overstated when it comes to event planner marketing strategies. Every detail matters and every first impression lingers, which is why, as an event planner, your website serves as more than just a virtual storefront—it's a gateway to your brand, a showcase of your expertise, and a pivotal tool for connecting with potential clients in a crowded market.

With countless event planners vying for attention, it's essential to carve out a distinct space for your services. Whether you're a seasoned professional or embarking on your entrepreneurial journey, the path to crafting an effective event planner website is a multifaceted endeavor — blending creativity, strategy and technical finesse. To guide you through this process, we've curated seven indispensable tips that will elevate your website from merely functional to undeniably captivating.

The saying "a picture is worth a thousand words" reigns supreme. A website's imagery plays a pivotal role in captivating audiences and conveying messages swiftly. However, amidst the quest for visual allure, numerous pitfalls often lurk, diminishing the effectiveness of these powerful assets. Let's dive into the nuances of website imagery and uncover the prevalent mistakes that impede their impact.

In today's digital age, having a strong online presence is crucial for businesses across industries, and the spa industry is no exception. With increasing competition, spa owners need to utilize effective spa marketing strategies to attract and retain clients. One powerful tool that should be at the forefront of their marketing efforts is a well-designed and optimized spa website. We will explore the numerous benefits of websites for spa marketing, providing key insights to help spa owners maximize their online presence.

In today's digital age, where mobile devices reign supreme, having a modern website that caters to mobile users is no longer just a perk; it's a necessity. The shift towards mobile browsing has been seismic, with more users accessing the internet through smartphones and tablets than ever before. To succeed in this, it's crucial for businesses and website owners to optimize their sites for mobile devices.

Here are a set of best practices that can ensure your website not only looks great but functions seamlessly on mobile:

Content stands as the linchpin driving brand visibility and audience engagement. Crafting content that resonates with audiences is an art form, a delicate balance between creativity and strategy. However, amidst the quest for relevance and impact, numerous stumbling blocks often derail even the most well-intentioned content strategies. Understanding and avoiding these pitfalls is crucial for brands striving to make a lasting mark in the realm of content marketing.

Join us as we embark on a journey to unravel the common mistakes that frequently plague content marketing endeavors, offering insights and strategies to navigate this dynamic terrain with finesse and efficacy.

Standing out is more crucial than ever amongst today’s competitive dental marketing world. Amidst the array of services and expertise available, leveraging brand marketing can be the ace up your sleeve. Brand marketing isn't just about a logo or a catchy slogan, it's the essence of your dental practice. It’s the personality, values and the unique experience you offer to your patients.

In the serene world of spas, where tranquility meets transformation, the digital doorway to success resides within your spa website. Amid the soothing imagery and tempting service descriptions, there’s a crucial yet often underestimated aspect: Forms. These seemingly simple gateways hold the power to transform a casual browser into a loyal client, making the difference between a fleeting visit and a lasting relationship.

Building forms that convert is an art and a science, an alchemy of design, psychology, and user experience. In this guide, we’ll delve into the secrets of crafting compelling forms tailored specifically for spa websites. From understanding the core principles that power high-converting forms to unraveling specialized tactics tailored for the spa industry, join us on this journey to amplify your spa’s digital presence and elevate conversions through meticulously designed forms.

In the bustling realm of retail marketing, your product page is akin to the dazzling display in a physical store's front window. It's not just a static placeholder; it's the vibrant, interactive showcase that beckons, persuades and entices customers to step inside your virtual shop. Think of it as the pivotal moment when a window-shopper transforms into a delighted buyer.

Creating an exceptional product page involves more than merely stacking images and text. It's about architecting an immersive experience, a digital journey that resonates with your audience, captures their attention and ultimately prompts them to click that coveted 'add to cart' button. After all, a compelling product page is not just a gateway to your inventory; it's the cornerstone of your brand's online presence.

In a world where fitness trends evolve faster than a HIIT session, marketing strategies need to keep pace. Imagine this: you're a fitness entrepreneur, passionate about helping people lead healthier lives. You've got an amazing team, top-notch facilities and killer workout plans. But, how do you make sure your message cuts through the noise and reaches the right audience?

Enter the superhero of modern marketing: video content.

Videos aren't just a passing fad, they're the superstar of digital communication. They're the eye-catching spark that ignites interest, the dynamic force that captivates attention and the engaging medium that leaves a lasting impression. And, in the realm of fitness marketing, they're not just an option—they're a necessity.

Think about your daily online interactions. How often do you scroll past static posts, barely registering them? Now, imagine stumbling upon a video showcasing a fitness trainer breaking down a complex exercise routine with contagious enthusiasm. You stop scrolling. You watch. You engage. That's the magnetic pull of...

Imagine this — you are a contractor looking to revamp your online presence and attract more customers, but you’re stuck on which way to turn. You know a well-optimized website can be a game-changer, but you aren’t sure where to start.

In today’s digital landscape it's crucial to stand out and make a lasting impression on potential clients. To help you navigate the intricacies of website optimization, we've put together this comprehensive guide tailored for contractors of all types. Get ready to unlock the secrets to driving traffic and skyrocketing conversions with this contractor website optimization guide.

The virtual storefront of a chiropractic practice has become the gateway to patient connections and trust. Crafting a compelling website isn't merely about aesthetics, it's about forging an interactive bridge between the art of healing and the digital landscape. As the demand for holistic healthcare solutions continues to surge, a well-crafted chiropractor website becomes the cornerstone of credibility and accessibility. Embark on a journey to unravel the essential elements that elevate a chiropractic website from a mere online presence to a dynamic platform that fosters lasting patient relationships and amplifies the reach of healing touch.

Having a blog on your law firm's website might seem like an extra task on an already overflowing plate, but trust me, it's a game-changer! Not only does it boost your online presence, but it also helps you connect with your audience in a more meaningful way.

You might think that legal jargon and engaging content are as compatible as oil and water. But what if I told you that a well-crafted blog on your law firm's website could be the secret ingredient that sets your practice apart in the digital realm? Picture this - potential clients scrolling through your website not just to find contact information, but to discover a treasure trove of legal insights, personal stories and timely advice. Intrigued? You should be. In this digital age, a blog isn't just a marketing add-on, it's a powerful tool that can revolutionize your firm's online presence and client engagement. Let's explore the compelling reasons why your law firm's website needs dynamic, informative and client-centric...

Your website is often the first point of contact between your business and potential customers. Keeping your website fresh, functional and engaging is not just a good practice; it's essential for staying competitive in the online landscape. Whether you're a business owner, a blogger or simply someone who wants to maintain an online presence, regular website updates are key to ensuring that your site remains relevant, user-friendly and capable of delivering the information or services your audience expects. In this article, we'll explore five essential tips to help you effectively update your website and enhance its overall performance.

Learn effective digital marketing strategies that can significantly enhance the online visibility of your veterinarian practice. Learn how engaging content, search engine optimization, social media marketing, email campaigns, and community engagement can drive online traffic and establish your practice as a trusted destination for comprehensive pet care services.

You're about to launch your latest line of oak hardwood flooring. The texture, the smoothness, the way the sunlight reflects off it — it's perfect. But here's a question: How will your potential customers know all this if they're only viewing it online?

Imagine Claire. She's been wanting to redo her living room floors for years. She's researched different flooring options, and she's almost ready to make a purchase.

But when she lands on a flooring company's website and the images are low-quality, grainy or not detailed, she's hesitant. Would she trust this company with the important task of flooring her home? Probably not.

This is where high-quality product photography comes into play. And for flooring companies in particular, it can be the difference between a sale and a missed opportunity.

Have you ever walked into a store, taken one look around and thought, "Yikes, I need to get out of here"? Maybe it was the cluttered aisles, the dated decor or that unmistakable musty smell.

In the digital world, your website is your storefront, and you definitely don't want visitors clicking the back button faster than you can say "Welcome!"

Picture this: Linda, a small business owner, decides to set up her first website. She's selling handmade jewelry, and she wants the world to see her creations. She spends days on end designing her website.

But, months later, she's hardly getting any visitors or sales. Why? Because like many others, she made a few critical mistakes in her website design.

So, let's dive into the world of small business website design and explore the do's and don'ts that can make or break your online presence.

If you've ever tried your hand at SEO for your landscaping business, you'll know how vital it is to stay at the forefront of online search. However, there's a secret weapon you might not be leveraging yet: a well-curated blog.

Let's dive into the why and how of setting up your landscaping blog.

When you enter a brick-and-mortar store, you expect to find products organized neatly on shelves, with clear signs pointing you to where you want to go.

Imagine walking into a store and finding the shoe section mixed in with kitchen utensils or men's shirts scattered throughout the women's section. Sounds chaotic, right? The digital realm is no different.

The structure and navigation of a website can make or break the user experience. Especially for small businesses, a well-designed, intuitive navigation system is paramount to ensure potential customers can easily find what they're looking for.

Let’s dive into why this is so essential.

In the digital age, having a sleek, user-friendly website is an essential component of any contractor's business toolkit. But aesthetics aside, what truly separates an average website from an excellent one is the authenticity and trustworthiness it conveys.

And nothing does this better than showcasing real-life job outcomes and genuine testimonials. By implementing these trust signals into your contractor website design, you can effectively boost your credibility and convert more website visitors into loyal clients.

On most e-commerce websites, a lot of thought goes into product pages, and rightly so. But unfortunately, with such a heavy focus on product pages, many businesses end up overlooking the product category pages, which are arguably just as important as the product pages themselves.

Today, I hope to help you get your product category pages right.

Your website is your business’s main hub online. It’s understandable that you might have a lot of information you want to share on your website, and you certainly want it to stand out online. However, no matter how much information you have to share online, it’s important not to let the design of your site get too complicated.

When it comes to web design, simplicity is the name of the game. But, simplicity doesn’t have to mean a boring design or an overly basic site, and simple also doesn’t have to mean minimalist.

Simple websites still need to have all of the essential elements, and they still have to get your message across.

Building your own website is a great way to save money and own your business's online presence, and when you do, it’s important to keep it simple.

In today's world, where every second counts, your online presence can make or break your business.

Picture this: you're launching a pet grooming service, complete with a snazzy new website featuring cute pets and glowing testimonials. But what if your potential clients are left waiting for those adorable dog and cat photos to load? That excitement can quickly turn into impatience.

Let's unravel the connection between page load speed, user experience and how they can affect your hypothetical pet grooming business.

Imagine this: It's a sweltering summer day. Sweat drips down Jane's forehead as she realizes her air conditioner has conked out. Frustrated, she pulls out her smartphone, hoping to quickly book a repair service.

If your HVAC business website isn't optimized for mobile, you're missing out on Jane and countless others who need on-the-go services.

In today's digital age, mobile-first HVAC website design isn't just a trend — it's a necessity. Here's how you can cater to customers like Jane and enhance their service booking experience.

Every small business needs a great website. It's your business's home online. It's where people go to learn more about who you are and what you have to offer. And, it's often the first introduction to your business for leads and customers.

However, your small business website won't do much for you if no one can find it online. That's where website SEO (search engine optimization) comes in.

SEO is the process of making your website more visible in search engine results pages (SERPs). The higher your website ranks in SERPs, the more likely people are to find it when they're searching for businesses like yours.

Unfortunately, SEO can be pretty complex. There are a lot of ranking factors that search engines, like Google, take into account when deciding where to rank your website. And, those ranking factors are constantly changing.

That's why it's so important to have a solid understanding of website SEO if you want your small business website to be successful.

To help you out, we've put together this small business guide to website SEO.

In this digital age, a well-designed website is crucial for any business, and dental practices are no exception. A strong online presence can help attract new patients, build trust and position your dental practice as a leader in the field.

But having a well-designed dentist website is more than just about aesthetics or functionality. One critical component that is often overlooked is the FAQ section.

A well-crafted FAQ section can serve multiple purposes — from addressing common concerns and questions to boosting your dentist SEO rankings and site visibility.

Let's delve deeper into why a dedicated FAQ section is essential for dental website design.

Your small business website is probably the single most important marketing tool you have in your toolbox. It's your virtual storefront, your 24-7 salesman and, more often than not, your first introduction to new prospective customers.

Suffice it to say, your website is a big deal. It needs to make the right first impression, and it needs to do so quickly.

You don't have much time to make your case before potential customers click away to something else. You need to make your small business website count.

Luckily, there are a lot of little things you can do that can have a big impact on your small business website.

Picture this: Jane, a young entrepreneur, decided to open her dream bakery in her hometown. She believed that word of mouth and social media would be enough to drive sales.

However, after a few months, Jane noticed her competitor, who had a sleek website, was drawing more customers. Does this sound familiar?

Today, in our digital-first world, small business owners like Jane are often enticed to save money by going the DIY route for their web design.

However, even with the best DIY website builders, like Websites 360®, this may not always be the best option.

When it comes to small business web design, there are compelling reasons to work with a professional designer. Here’s why.

Marketing isn't just about having the right strategy or audience; it's also about communicating your message in the most effective way. For law firms, this can be a little challenging.

Legal jargon is hard to understand and can be unattractive to potential clients. So, how can you bridge this gap and ensure that your Pay-Per-Click (PPC) advertisements grab attention and drive conversions?

Every business needs a website, but before you start building yours, there are a few things you’ll need to consider.

For businesses of all sizes and in all industries, having a website is non-negotiable these days. It’s easy to see how businesses in retail can benefit from having an online presence, but even local businesses can’t survive without a website nowadays.

Instead of asking a friend or a neighbor to recommend the right painting contractor or carpet cleaner, most people will do a quick Google search. And, instead of relying on personal referrals to help them decide which company to go with, they’ll read the business's online reviews.

The bottom line is that these days, if your business isn’t visible online, you’re not going to grow because people won’t know where to look for you and aren’t going to be able to find you.

However, before you dive in and start building your own website, there are a few things you’ll want to think about.

Imagine that you're strolling through your favorite supermarket's aisle and suddenly your eyes land on that distinctive shade of red — Coca-Cola. Or maybe it's the sight of those twin, golden arches while you're driving — McDonald’s.

Without even realizing, these symbols evoke certain feelings or memories in you. This isn't by accident. It’s branding, and it's powerful.

Now, consider your small business. How can you achieve that level of recognition and trust? The key is consistent branding across all marketing channels.

Picture this: It's a sunny day in California, and Jane is looking for a roofer to fix the leaky roof of her 20-year-old home. She grabs her smartphone and types in "best roofers near me".

A list of roofing companies pop up, but Jane clicks on the one that loads fastest and provides the best mobile experience. That could be your roofing website, but is it optimized for Google's Core Web Vitals?

If you're thinking, "What on earth are Core Web Vitals?", don't fret. We've got you covered!

In this article, we'll dive deep into how these new measures from Google impact your roofing website design and how you can stay ahead in the digital roofing race.

Building a small business website can be a daunting task. There are so many things to consider — from design and layout to functionality and SEO. But don't worry, we're here to help!

In this blog post, we will discuss the basics of small business website design and provide some tips on how to get started. So whether you're a small business owner who is building your first website or you just need a refresher course, read on for some helpful advice!

Have you ever seen a sci-fi movie where aliens disguise themselves as humans but get one tiny detail wrong? Maybe they wear their shoes on the wrong feet or mistake umbrellas for walking sticks.

It's funny in the movies, but in the business world? Inconsistencies can be a death knell.

This is where a brand style guide swoops in like a superhero. It's a manual that defines how your brand appears and communicates across all platforms.

It's the blueprint of your brand's identity and a helpful guide for your small business marketing strategy. Curious? Let’s dive in!

Gone are the days when typing was the sole method to hunt for a beautiful sunset photograph or to find a professional wedding photographer.

In today’s tech-driven era, we've transcended into voice search. With the likes of Siri, Alexa and Google Assistant becoming household names, optimizing for voice search has never been more critical.

Now, let's imagine this scenario. Amy, an expecting mother, is preparing for her maternity photoshoot. Instead of fumbling with her smartphone, she exclaims, "Hey Google, find the best maternity photographer near me."

If you're a photographer, don't you wish to be the top suggestion on her device? Well, photographer SEO can help you achieve just that.

As a business owner, you are likely constantly looking for ways to improve your experience for customers.

Luckily, the increasing presence of online reviews makes it easier than ever to learn what your customers do (and don't) like about your products or services.

One way that customers can provide feedback online is through first-party reviews.

In this guide, we'll outline what first-party reviews are, why they are important and how they can help improve your business's reputation.

For any business, finding new customers can often be a daunting task. But, for a small business with limited resources, it can be especially challenging.

Thankfully, we live in a time where digital marketing solutions like affiliate marketing have become a boon for businesses of all sizes.

Today, we'll take a deep dive into the world of affiliate marketing, and how you can leverage it to choose the best partners for your small business.

If you're an optometrist, you know how important it is to maintain a strong digital presence. Patients today are more likely than ever to use search engines like Google to find eye doctors in their local area.

This is where a strategic use of search engine optimization (SEO) and content marketing comes into play, allowing your website to attract more organic traffic, leading to more appointments and, ultimately, more business.

In this article, we'll take a deep dive into how optometrist SEO and content marketing work hand in hand to drive traffic to your website.

If you’ve ever received not-so-great feedback about your business, I don’t need to tell you that it’s not exactly fun. However, just because some of the feedback you get is negative, it doesn’t negate the benefits of collecting it.

Branding isn't just about your company's name or logo; it's an entire language your small business speaks to connect with its audience.

One of the most important, yet often overlooked, elements of this language is color.

Color theory plays a vital role in small business branding and, when used properly, it can significantly impact your brand marketing efforts.

In today's digital world, it's not enough to just have a website for your flooring business. To stay competitive, you need to continuously improve and optimize your online presence.

And, that's where marketing analytics comes into play.

For an e-commerce store, there’s nothing more important than having a great product page.

There are so many reasons to make creating great product pages a top priority when building your website. Not only do your product pages inform people of what the product is and why they should buy it; when done right, product pages are powerful in terms of SEO (search engine optimization).

When built correctly, your product pages will help to increase your conversions as well as your website’s ranking on the SERP (search engine results page). However, if you do it wrong, you’re not likely to get the results you want, no matter how many marketing dollars you throw at it.

To put it simply, when it comes to designing product pages, there’s a lot on the line, and it’s important that you get it right.

Imagine this: It's a typical Tuesday morning and you're sipping your freshly brewed coffee, reviewing the week's tasks for your small business. Suddenly, a power surge fries your main server, causing the loss of weeks' worth of client data.

Panicked, you call your IT specialist who unfortunately informs you there's no backup. You feel a cold chill run down your spine.

Now, let's rewind. It’s the same Tuesday morning, same coffee, same power surge. But this time, instead of panic, you calmly call your IT specialist. They reassure you that there's a disaster recovery plan in place.

The server will be up and running in no time, and no data has been lost. The only chill you feel is the cold sip of your now-forgotten coffee.

The difference between these two scenarios? A well-prepared disaster recovery plan (DRP).

In the highly competitive world of garage door contracting, standing out among the crowd is vital. This is where content marketing comes into play.

In a world driven by digital platforms and communication, a garage door contractor who doesn't leverage the power of content marketing is as out of place as a hand-operated crank on a modern automatic door.

But what is content marketing, and how can it power garage door marketing?

Content marketing is a strategic approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience — with the ultimate goal of driving profitable customer action.

Most people who are looking for a wedding planner do extensive research (especially brides-to-be!). That means that your wedding planner website will be just one of the many a prospective client visits before they decide to actually hire someone to plan their big day.

You can’t afford for your website to be less than incredible. It needs to make a huge impact on everyone who visits, no matter what page they land on. Here are a few tips to help you design a wedding planner website that makes the right first impression.

With the proliferation of technology and the ease of online connectivity, small businesses often find themselves with a seemingly insurmountable challenge — creating a website that not only represents their brand but also engages users.

In this digital age, a business's online presence is as important as their physical presence. The dilemma, however, lies in the common misconception that the more complex and feature-loaded a website, the better.

This couldn't be further from the truth. In reality, when it comes to small business web design, less truly is more.

Facebook is more than just a social media giant. For savvy real estate agents, it's a treasure trove of potential real estate leads.

This article will guide you through the step-by-step process of effectively utilizing Facebook ads for your real estate marketing needs.

So, buckle up and get ready to turn likes into listings.

There are a lot of things that go into building an effective website, but one of the most important factors is how engaging it is.

Think of engagement as action. When someone comes to an engaging website, they feel more compelled to take action.

If all of your visitors come and go without taking action, it doesn’t do you much good. That’s why, at the end of the day, an effective, successful website is also an engaging one.

Imagine this: You're a small business owner in a quaint, bustling town. Your coffee shop is well-loved by locals, and word of your legendary caramel macchiatos has even reached tourists.

Business is good, but you know it could be better. There's a potential customer base, an online crowd, that you haven't tapped into yet. So you decide it's time to go digital, to create a professional website without spending a fortune.

But, how do you accomplish that? Read on to discover a roadmap for small business website design, without breaking the bank.

The veterinary industry, like many others, is realizing the importance of a client-focused approach in digital landscapes.

From a well-structured home page to useful content and intuitive navigation, a client-centric veterinarian website design can be a game-changer for any veterinary practice.

It's not enough to create a website that only looks good. Your site needs to meet the needs of your clients — making appointments, accessing pet health information, finding your clinic location and more.

Designing a website that is not only visually appealing but also user-friendly can significantly enhance the client's overall experience.

Let's imagine for a moment.

Sarah, a new pet owner, is looking for a local veterinarian for her adopted kitten, Whiskers. She stumbles upon your website. It's modern, clean and, most importantly, easy to navigate. She can quickly find your services, book an appointment online and access essential resources about kitten care — all in one place....

Every small business wants their website to look great and help generate more leads and sales. But where do you start?

One of the most important elements of any small business website is the hero section. This is the area at the top of your page that grabs attention and tells visitors what your business is all about.

The hero section of your homepage is the first thing people see when they come to your website. If you want visitors to stick around, learn more about your business and eventually convert, it's absolutely critical to get the hero section of your homepage right.

In this blog post, we'll show you how to build an effective hero section for your small business website using a website builder, like Websites 360®.

There's an old saying, "Your website is the digital face of your business." It rings true, especially in this digital age.

A small business website is not just a virtual business card, but a dynamic marketing tool that can make or break your customer's experience. And right at the heart of this web of interactions lies an often-overlooked gem — the contact page.

A well-designed contact page is like a welcoming receptionist. It greets your visitors, answers their queries and directs them further into your business's world.

A poorly designed one, however, can be as off-putting as a rude receptionist. So, how does one design an attractive and functional contact page for their small business website?

Let's dive into the nitty-gritty.

Imagine this: Joe, a business owner in a small town, had an epiphany. He realized the importance of cleanliness and decided to make his workspace as spotless as a Michelin-starred restaurant.

He heard about your fantastic janitorial services through a friend and decided to check your website. But wait! Your website took ages to load, and when it did, he couldn’t figure out how to get in touch with you.

Joe sighed and went with your competitor instead.

Don’t be the one to let go of a potential customer like Joe. That’s why optimizing the landing pages of your janitor website is crucial. In this article, I’ll guide you through the nitty-gritty of making your website a cleaning powerhouse.

Every small business, from pest control companies and roofers to restaurants and dentists, has a brand. It's what sets you apart from your competitors and makes you recognizable to your target audience.

Building brand awareness is essential to the success of any small business. But what exactly is brand awareness, and how can you build it for your business?

Picture this: Julie, a small-town baker, decides it's time to take her business to the next level. Her tasty cakes and pastries are the talk of the town, and she's ready to share them with the world.

So, she decides to get a website.

Once upon a time, when the internet was a mere fledgling, the fitness world largely relied on billboards, newspaper ads and word-of-mouth to garner attention.

Fast forward to the digital age, and the landscape of fitness marketing has evolved into an intricate web of social media, email campaigns and influencers.

But wait – there’s a new dragon in town: Ad Blockers.

Those pesky tools that consumers love, but make marketers want to pull their hair out. So, how can the modern-day fitness guru make their brand resonate in this era of ad blockers?

There’s no doubt about it, every local business needs an online presence, and that’s true no matter what size your business is, how long you’ve been operating or what industry you’re in.

However, knowing why an online presence is important and actually building one are two very different things, especially if you’re new to operating online. Today, I hope to help you get it right.

In the digital world, a vibrant online presence is no longer a luxury — it's a necessity.

As a small business owner, your website should act as a hub, a place where customers can learn about your products and services. But, there's more to it than that.

A well-designed blog can serve as a potent tool in your content marketing arsenal, allowing you to share your expertise, engage with your audience and improve your website SEO.

Once upon a time, in the digital expanse of the Internet, there was a well-educated and skilled therapist.

This therapist had the expertise to heal minds and souls, yet they faced a major hurdle. Despite their expertise, they were invisible online. Their potential clients, desperate for their help, had no way of finding them.

That's when our hero, the combo of therapist SEO and content marketing, entered the scene.

These days, it’s far more common for people to have a mobile phone than a desktop computer. There are billions of smartphone users out there. Meanwhile, rates of desktop and laptop ownership have fallen in the US. These numbers make it easy to see why having a mobile-friendly site is more important than ever before.

It’s essential that your website is designed to provide the best possible experience regardless of what device it is being viewed on. No matter whether someone finds the site on a laptop, desktop, tablet or mobile phone, you want your site to be equally as functional and accessible.

One of the most important aspects of a mobile-friendly site is responsive design. With a responsive design, your site will automatically...

Imagine, you've just started a small business. You're excited, you're passionate and you're ready to show the world what you have to offer. But, how do you translate all that enthusiasm into a digital space?

The answer lies in creating a website that not only looks good but also effectively communicates your brand identity.

Let's dive into the key steps you need to take to design a small business website that reflects your brand identity.

In the bustling world of online retail, visibility is everything. As e-commerce continues to boom, retailers must up their game to stand out from the crowd.

One often overlooked aspect of this is listings management. By managing your listings effectively, you can significantly boost your visibility and improve your retail SEO efforts.

Let's dive into how this works, and why it's such a crucial component of modern retail marketing.

How you design your product pages can make or break the success of your e-commerce store.

On websites for service-based businesses, there’s nothing more important than a spectacular homepage and effective landing pages. But, when it comes to e-commerce, almost no other part of your website matters quite as much as your product pages.

The whole point of your e-commerce store is to make sales. Although your home page and landing pages can entice visitors to check out your products, it’s your product pages that close the deal. That means that you need to get them right.

When you build your website with the Websites 360® website builder, you’ll have all of the tools you need to design product pages that convert. And, in this blog, I hope to provide you with a little know-how on getting it right.

Your website is the heart of your small business. It's the hub where your customers learn about your products or services, make purchases and engage with your brand.

But like any piece of machinery, your small business website design needs regular maintenance and fine-tuning. That's where a website audit comes into play.

A website audit is like a health check for your online presence. It helps you understand what's working well and what needs improvement.

From SEO to user experience, conducting a website audit ensures your website performs at its best, resulting in more traffic, better conversions and, ultimately, increased revenue for your small business.

But how do you conduct a website audit? Let's dive in.

In this digital age, where convenience is king, e-commerce has become the backbone of the retail industry. The way we buy and sell has dramatically changed, and e-commerce marketing has emerged as a central player in this transformation.

Remember walking into a brick-and-mortar store, scanning the shelves and picking up items? Well, those experiences are being replicated digitally, and often with greater ease and efficiency, through e-commerce websites.

But, how do you set one up successfully, especially for a small business? Let's dive into some practical tips and best practices.

These days, having a website is nonnegotiable for any successful business.

Although businesses vary in how much they actually do online — with some running their business entirely through their website and others using their website to simply inform people about what they do — one thing that all businesses have in common is that they all need a website.

No matter what industry you’re in, how much of your business comes from word of mouth or how loyal your clients are, you need a way to connect with people online, and the number one way to do that is by having a small business website.

Imagine you run a cozy café in a bustling neighborhood.

Your coffee is loved, your bagels sell out by 10 am and your customers are loyal. You've managed to create a warm and welcoming spot that your community adores.

But, you're keen to expand your reach and draw in customers from surrounding areas, and you understand that a well-designed website is the key.

Here's where the power of responsive web design comes into play.

You use Facebook to share photos of your kids, Twitter to share opinions about the latest news (or your latest snack) and Google+ to…wait, what’s Google+ again?

A study by respected analytics software firm, Searchmetrics, suggests you better find out – and start using it and other social media platforms to promote your website.

Researchers collected massive amounts of data on search engine rankings and released their findings in an eye-opening whitepaper detailing correlations between high-ranking websites and various factors, such as social media activity, backlinks and page load speed.

Google is constantly updating the algorithm it uses when crawling the web to deliver the best content to searchers, and this research can help you understand the best things to focus on to get your website found.

Today, small business website design plays a pivotal role in the world of digital marketing. Among the multitude of factors to consider in web design, one aspect often gets overlooked, and that's your website's loading speed.

Imagine this scenario: you visit a website only to be greeted with a loading icon that spins indefinitely. Frustrated, you exit the tab and seek out a faster-loading alternative.

This is precisely the kind of experience you want to avoid offering to your potential customers.

Have you ever paused to consider the importance of space in your spa website design? The temptation to cram in as much information as possible can often overwhelm the overall aesthetic of a website.

Here's a secret tip from the design world: less is indeed more. So, let's explore the enigmatic power of white space.

Alt tags, alternative text, alt attributes and alt image tags are all the same thing — text within the HTML code that describes an image.

Not to be confused with captions, alt text is an important part of image SEO, as well as SEO marketing as a whole.

It's a bright Friday morning. As you sip on your steaming cup of coffee, you log into your business's website and find an impressive spike in traffic. But what does this mean? How did this happen?

Welcome to the world of website analytics and performance tracking, a crucial cog in the machine that is your small business’s online presence.

When it comes to the digital world, first impressions matter a lot. For health professionals, like chiropractors, it's often through their websites that potential patients get to know them.

So, knowing how to craft visually appealing content for your chiropractor website design becomes a vital skill.

Having a website is a great start for any business in establishing an online presence and being more visible online. And, regardless of the industry you’re in or how big or small your business may be, your business website needs a blog.

In this day and age, small business web design is paramount in establishing a brand's presence. Yet beyond the aesthetics and functionality, there lies another crucial element that can substantially amplify a website's effectiveness — social media integration.

When we discuss small business web design, we often focus on aspects like user interface (UI), user experience (UX), responsive design and SEO optimization. These are undeniably crucial, but there's another component that sometimes gets overlooked: social media integration.

Are you struggling to get customers through your pest control website? You're not alone. Many pest control businesses find it challenging to convert website visitors into paying customers.

If you're ready to take your pest control marketing to the next level, you've come to the right place. In this comprehensive guide, we'll walk you through the process of optimizing your website to increase conversions and grow your business.

From getting five-star reviews to staying top of mind with monthly newsletters, email marketing is a fantastic tool for many small businesses.

But, it’s highly underrated, and a lot of small businesses don’t understand how valuable it can be.

Here are just a few of the many reasons to start using email marketing.

Picture this: you've just opened "Tom's Trusty Auto Repair," a local shop in your hometown. You've got a great location, skilled mechanics and competitive prices.

But you know that to really succeed, you need to have a strong online presence to connect with potential customers.

That's where an engaging, informative and unique auto repair blog comes in.

In this step-by-step guide, we'll explore how to create an auto repair blog that captures your audience's attention, utilizing the best practices for auto repair SEO and auto repair marketing.

As a small business owner, you understand the importance of making your products and services available to as many people as possible.

One of the most effective ways to do this is by ensuring your website is accessible to everyone, regardless of their abilities. This means creating a site that's user-friendly, functional and inclusive for individuals with disabilities.

In this article, we'll explore the concept of web accessibility, discuss its benefits and provide actionable tips for building an inclusive small business website using a small business website builder like Websites 360®.

If you're a small business owner, then you know that maintaining a consistent online presence across your small business website, social media profiles and local listings is key to your success.

There's one piece of business information where consistency is critical, and that's your NAP (name, address and phone number). Your NAP needs appear the exact same way across all of your online platforms.

In this blog post, we will discuss what NAP consistency is, and why it's so important for small businesses.

Designing a website for your small business is like creating a digital storefront, a space where potential customers can learn about your products and services, get in touch with you and make purchases.

With the rapid growth of digital marketing, your business's online presence is crucial to its success. But how can you create an attractive and effective small business web design that not only captures attention but also converts visitors into customers?

In this article, we'll discuss the essential elements of effective small business web design and introduce you to Websites 360, a powerful website builder that can help you bring your vision to life.

Having a well-designed mover website is essential to the success of your moving company.

But what if we told you that there's a secret weapon that can dramatically boost your website's conversion rates? The answer lies in creating effective call-to-action (CTA) buttons.

In this comprehensive guide, we'll take you on a journey to unlock the full potential of your moving company web design by crafting powerful CTAs.

Site speed not only affects how visible your website is, but it also has an impact the kind of experience users have when they get there.

People don’t want to wait around for your website to load. They probably have better things to do with their time, and one of those things may include turning to a competitor who has a faster website.

A slow load time can lead people to click out of your website without ever going past the homepage or landing page, or to abandon their cart even after they’ve added products to it.

It reduces the number of pages Google is able to crawl and can hurt your organic search rankings, which can greatly reduce the number of people you are visible to online.

It’s clear that having a fast website is important for many reasons, but how can you ensure that your website is up to the test?

As a small business owner, you understand that web design is crucial to your online success. A visually appealing and engaging website can draw customers in and help generate leads.

One of the most critical aspects of small business web design is selecting the perfect color scheme. In this article, we'll walk you through a step-by-step guide to choosing the ideal color palette for your website.

What good is a web page if it can’t be found? Not much good at all, unfortunately.

Luckily, there are a lot of different things you can do to make a web page more visible, including on-page SEO (search engine optimization).

By getting the on-page SEO of your webpage right, you can ensure that it’s visible on popular search engines, like Google and Bing, and drive low-cost organic traffic. Here’s how:

Now more than ever, having a strong online presence is crucial for any business, and the lawn care industry is no exception.

Lawn care web design is a vital part of this process, and optimizing your website for mobile devices should be at the forefront of your strategy.

In this article, we'll dive into the importance of mobile-first design for lawn care websites, and how it can help boost your business.

A landing page without a powerful call to action (CTA) is like a boat without water — it will get you nowhere. CTAs encourage consumer engagement and prompt your customers to take action, not just any action, but the specific action you want them to take when they land on your website.

Without a clear CTA, your website visitors are left in limbo not knowing what step to take next. Ultimately, this is where many small business websites lose their potential customers. Why spend time designing a wonderful, dynamic landing page, without putting the same effort into creating a CTA that will help you gain more customers?

Running a successful small business is all about making the right choices. And when it comes to creating your small business website, there's no exception.

One crucial aspect that many entrepreneurs overlook is typography. Believe it or not, the fonts you choose for your website can make or break your online presence.

In this article, we'll walk you through the steps to selecting the right typography for your small business website, while giving you valuable insights into the world of website builders.

Picture this: it's a Sunday afternoon, and water is gushing from a broken pipe in your kitchen. You frantically search for a plumber in your area but are overwhelmed by the countless options. You need a reliable plumber, and you need them fast.

Which website do you click on? Most likely, the one that stands out, is easy to navigate and promises quick and efficient service. This is where plumber web design comes into play.

Designing an effective plumber website is crucial in generating leads and growing your business.

In this article, we will explore the essential steps to create an engaging, easy-to-understand and unique plumber website that drives results.

Are you a dance studio owner looking to revamp your website or create a new one?

A website is a critical marketing tool for any business, and the dance studio industry is no exception. It's essential to have a website that effectively communicates your studio's brand, showcases your services and attracts potential customers.

In this article, we'll provide six website design tips for dance studios that can help your website stand out from the competition and attract new clients.

In a world filled with countless parents seeking the perfect child care facility for their little ones, a strong online presence is the key to success.

This story is not fiction but a reality, one that you, as a child care provider, can be a part of.

By now, you're probably wondering, "How do I make sure parents find my child care website online?" The answer lies in the magical world of SEO (Search Engine Optimization), which plays a crucial role in child care marketing.

As the number of people owning desktop computers or laptops decreases, the number of people using the internet continues to grow rapidly. This is largely due to the proliferation of smartphones, tablets and other mobile devices, which have become the primary means of accessing the internet for many users.

In this ever-evolving digital landscape, it's crucial to have a website that caters to the needs of mobile users. One of the best ways to achieve this is by ensuring your website has a responsive design.

A great leader can work wonders for a small business.

When we think of leadership, we often imagine it in the context of large corporations or political arenas. However, great leadership is just as vital, if not more so, for small businesses.

In this article, we'll explore the small business benefits of great leadership by examining real-life examples and sharing practical tips to enhance your leadership skills.

The impacts of great leadership on small business growth

Imagine you've started a small coffee shop. You've put together a talented team, picked out the perfect location and have an amazing product. Now what? The key to success lies in great leadership.

Here are just a few of the many ways that small businesses can benefit from great leadership:

Effective landscaper marketing is crucial for attracting new customers and growing your business.

One of the essential components of a successful online presence is creating a compelling landscaper website that looks great and converts visitors into customers. A big part of website convertibility comes down to content.

To help you achieve this, we've put together seven practical tips for writing captivating content that will improve your landscaping web design, boost your landscape SEO and enhance your overall content marketing strategy.

When it comes to attracting online customers, you want to start with an attractive website that is fast, secure and optimized for search engines.

However, that is only the foundation for a successful internet presence. Outside of your website, there is a whole network of third-party local listing sites and directories that provide information about your business.

These third-party directory sites are beneficial, because they display your business information at no cost to you. However, this information may be incorrect or misleading, and some websites may not realize your business exists at all.

The information on these sites can directly influence your business’s exposure in the search results! It's critical that it's accurate.

...

In today’s competitive digital landscape, it’s essential for small businesses to have a website. Your small business website is where potential customers come to learn more about your business and products, and it’s also the place where you can turn those visitors into leads.

Leads are essential to the success of any small business. They are people who have expressed an interest in your business, and you can use this interest to your advantage by nurturing them into paying customers.

If your website isn't converting visitors into leads, you're missing out on potential customers and sales. By optimizing your website for conversions, you can increase the number of leads you generate and grow your small business.

In this blog, we're going to cover seven web design tips that you can use to optimize your website for conversions.

In today's competitive market, generating quality contractor leads is crucial to the success of your business. Attracting the right clients can mean the difference between a thriving business and a struggling one.

This blog post will discuss the importance of driving the right kind of leads and provide you with six actionable ways to boost your contractor marketing efforts.

There are a lot of elements that make up a good small business website, one of the most important of which is the content itself.

By learning how to create effective content, you can build a more effective website for your small business. Here’s how to get it right.

In the digital age, it can be easy to forget the power of word of mouth. When it comes to marketing, many small businesses rely on online tactics such as search engine optimization and social media to get their message out there. While these digital strategies can be effective — and are, in fact, essential — the importance of positive word of mouth should not be overlooked.

Word of mouth is still one of the most powerful forms of marketing. People are more likely to trust the opinion of someone they know and respect than they are to trust a company’s advertising. When someone speaks positively about a business, it can have a far-reaching impact — not only on the people who hear the recommendation, but also on the business’s reputation.

Word of mouth is particularly important for small businesses, who may not have the resources to invest in advertising and other digital marketing strategies. A positive recommendation from a satisfied customer can be invaluable in helping a small business reach new customers. The more people who hear about the business, the more likely...

It is no secret that HVAC services are essential for a comfortable living space. As a result, the industry has grown to become a major part of the economy, generating billions of dollars in revenue each year. But despite its size, the HVAC industry is highly competitive, and businesses that want to succeed need the right marketing strategy..

Making mistakes in HVAC marketing can be costly and detrimental to success. And unfortunately, it is all too easy to make mistakes because the world of digital marketing is complex and ever-changing.

What worked well for your business 10 years ago may not be applicable today, and since so many HVAC contractors already have so much on their plate, it can be difficult to keep up with the changes.

Here are some of the most common HVAC marketing mistakes and how you can avoid them.

Digital marketing has always given small businesses the opportunity to compete with bigger rivals and grow their customer base. And with more and more time being spent in digital spaces, it's become a critical piece of the puzzle for successful small business owners.

The online world is vast, and there’s plenty of competition to contend with. In order to make your small business stand out, you’re going to need a big online presence. Here are a few steps you can take to build one.

As a small business owner, you may think that having a website is enough to attract new customers and grow your business online (and you wouldn’t be the only one). However, having a website is just the first step in building a strong online presence.

With millions of websites online, it’s important to take proactive steps to get your website in front of potential customers most likely to be interested in what you have to offer.

In this blog, we’re going to cover seven ways to get your website in front of new customers and grow your business online:

Your dentist website is so many things. It's your most important marketing asset, a 24-hour salesperson and customer service rep, a platform for patient education and communication and a reflection of your practice's brand — just to name a few.

But here's the thing. Even a great dentist website won't drive traffic to itself. And, your website won't do your dental clinic much good if no one visits it.

Developing a dental website design that makes the right first impression, builds trust with visitors and converts them into leads and patients is just the first step for modern dentists. You also need to promote it.

In this blog, we're going to look at the various website promotion tactics available to dentists and which ones you should focus on in your clinic.

Whether you’re building your own website with the Websites 360® website builder or you’re working with a designer who can do it for you, you need to learn why and how to optimize your images. But before we go into why image optimization is important and how to go about doing it, let’s talk about what it is.

There are two main aspects of image optimization. The first involves resizing images while maintaining quality, and the second involves optimizing the image for search engines with relevant keywords.

As the most important aspect of your small business marketing strategy, it's essential that your website is effective. That means that it needs to be able to make the right first impression on visitors and convert them into paying customers for your business.

One of the best ways to increase the convertibility of your website is to have a clear, compelling CTA (call-to-action).

Your CTA is what tells visitors what action you want them to take, whether it’s to purchase a product or sign up for a newsletter. It should be prominently displayed on your home page and throughout your website. After all, it won't do you much good if no one sees it.

In this blog, we're going to cover six small business web design tips to help you highlight your CTA on your website:

For a modern law firm, developing an effective website is the first step toward success.

A well-designed website highlights the firm’s strengths and expertise, provides information about the attorneys and the services they provide, and encourages potential clients to contact the firm.

It should be easy to navigate, with clear menus and links that take visitors to the relevant pages. And, it should also prominently feature the firm’s contact information, such as a phone number, email address and physical address.

But, even the best attorney web design won't do you any favors if no one visits it.

There are many things you can do to help potential clients find your law firm website. Here are six great ways to drive traffic to your lawyer website:

Video is a powerful thing to include on your website.

There are a lot of musts to include when building your website. It needs to have a responsive design and be mobile-friendly; it needs to have keyword-rich, informative, easy-to-read content; it needs to have a simple, user-friendly navigation. And it needs to include video.

In the world of inbound marketing, video is an incredibly powerful tool, and it’s something every business can and should harness on their website.

A few great reasons to use video on your website:

• Videos boost conversions - Adding a video to a landing page has the potential to boost the conversion rate by as much as 80%.
• Videos increase visibility - A website that includes video is 53 times more likely to be ranked on the first page of Google’s organic search results and can increase a site’s organic traffic by more than 150%.
• Videos make your products and services easier to understand - Video provides information in a way that people can understand, which may be why most consumers would rather see videos...

When it comes to small business websites, having just any website is not good enough. While it may appear that any small business website will do, the reality is that the website needs to be well-crafted, up-to-date and tailored to meet the needs of your business.

For a modern small business, your website is your most valuable marketing asset. It's where your customers go to learn more about you, your services and products, contact you, and make purchases or bookings.

A website that is designed well and contains relevant, up-to-date content will help you build trust with your visitors, convert them into leads and paying customers, and grow your business.

In this blog, we're going to cover seven basics for building an effective small business website.

As a roofing company, local visibility is incredibly important to your success. When someone in your area is doing a near-me search for roofing services or a roofing company, you want to make sure that you rank near the top of the first page of the SERPs (search engine results pages).

People who are actively searching for keywords and phrases relevant to your business are highly likely to convert into paying clients. Plus, every organic click is free. That makes a strong local presence a key lead generation tool for a roofing company.

By optimizing for local visibility, you’ll be able to reach a wider audience and increase your customer base. This means more business for you and more of a chance to show potential customers what your business has to offer.

In this blog, we're going to cover six tips on how to get your roofer website to rank in local searches.

You don’t necessarily need to work with a professional website designer to build a professional website. In fact, when you start with a professional, customizable design template, like the ones you’ll find here at Websites 360®, it’s easy to build a great business website.

But, even when you start with the right design template, there are a few things that you need to be aware of when building your own website. Here are a few things you need to know before you get started.

E-commerce marketing can be a daunting task for many businesses. With the emergence of digital technologies, the competition for online customers has become increasingly fierce. As a result, businesses must learn how to effectively market their products and services online in order to stand out from the competition.

One of the biggest challenges of e-commerce marketing is reaching the right audience. With so many businesses vying for attention online, it can be difficult to identify the people who are most likely to purchase your products or services. Moreover, it’s important to understand the different customer segments and how to best reach them. For example, you may need to tailor your approach for different age groups or geographic regions.

Another challenge of e-commerce marketing is staying ahead of the competition. It’s important to keep up with the latest trends and to be proactive in your marketing efforts. For example, you may need...

Organic visibility is an integral part of a photographer website’s success.

Organic visibility refers to the presence of a website on search engine result pages (SERPs) without having to pay for it. This is vital for photographers who are looking to increase their website’s visibility and reach potential customers in their area who are actively searching for photography services.

Organic visibility can help photographers reach a larger and more targeted audience. The more visible a photographer’s website is, the more likely they are to be found by potential customers.

The first step toward organic visibility is optimizing your photographer website for search. In this blog, we're going to cover six photographer SEO website tips to help you get it right.

The whole point of your website is to be found!

There are so many different kinds of websites that you could build to represent your business online. But, whether you decide to pay thousands of dollars to have someone build a fully custom site for you or you decide to save money by building your own website, at the end of the day, it doesn’t really matter what kind of website you have if it doesn’t show up in the organic search results.

You can put all of the time, energy, and money in the world into your website, but if no one sees it, what’s the point? But, how do you ensure that your website is visible online? Through SEO (search engine optimization)!

SEO is the process of increasing the visibility of your website by improving its ranking in the SERP (search engine results pages), therefore, increasing both the amount of traffic to the site and the quality of that traffic.

When most people think of SEO, they think of writing keyword-rich page content. Content is king when it comes to SEO, and I’m not debating that, but content also isn’t everything....

Communication is key in any professional relationship, especially between veterinarians and their clients. Effective communication is essential in building trust and a strong relationship between both parties. It helps to ensure that the veterinarian’s instructions are clearly understood, and that the client’s concerns and questions are answered. Communication also plays an important role in providing quality care for animals.

Good communication between veterinarians and clients helps to ensure that the pet's needs are properly addressed. By listening to the client’s concerns, the veterinarian can make a more accurate diagnosis and provide more effective treatment. This can help to prevent future health problems and avoid unnecessary costs for the pet.

Communication also helps to build trust between the veterinarian and the client. When the veterinarian is able to explain the pet’s condition and treatment plan in a way that the client can...

When it comes to health care, having an effective website is essential for any doctor, but especially for eye doctors. With the rise of technology and the internet, having an eye care practice that is easily accessible online is necessary in order to provide the best service to patients.

More often than not, a patient will visit your eye care clinic online before they schedule an appointment or visit you to shop for glasses. Having a well-designed website will help potential patients find the information they need quickly and easily, and create the right first impression of your clinic.

To succeed in today's competitive market, you need an eye doctor website that will turn your visitors into patients. Here are seven key optometrist web design tips to help you build one.

The whole point of a landing page is to convert, but not every landing page is effective.

The main difference between a landing page and any other page on your site is how it’s found. Typically, your homepage will be found through a social media page, a listing on a review site or a directory, or through word of mouth. Landing pages, on the other hand, are typically found organically while searching for a specific keyword.

Different pages on your website exist for all kinds of reasons. For example, some pages are merely informational and designed to educate your readers. However, a landing page has only one purpose — and that is to convert.

“Converting” can also mean different things for different pages. There can even be more than one type of conversion you’re shooting for with a single page (although, it’s in your best interest to choose just one). So, when you set out to create a landing page, you first need to identify what a conversion means to you. Is it a conversion when someone signs up for your...

For a modern flooring company, there's nothing more important than having an effective website.

Your flooring website is the face of your business. It's the first and —sometimes — the only interaction potential customers have with your company. This makes it your most valuable marketing asset.

Unfortunately, some flooring web designs are less effective than others. The wrong design can leave a bad first impression of your business. That can mean lost leads, sales and opportunities for your flooring business.

In this blog, we're going to touch on six common flooring web design mistakes that can undermine the effectiveness of your website — and your business as whole.

When a new prospective customer is introduced to your business for the first time, the first place they’ll often go is to your About Us page to learn more about your business and the services or products you offer.

About Us pages are important, but they’re also some of the most overlooked pieces of content on a small business website, because business owners often see them as less necessary than service pages and products pages.

Here are a few reasons why it's important to have an About Us page on your small business website.

As a small business, you may be wondering whether it’s worth investing in social media management. After all, you’ve got plenty of other things to take care of, and it can seem like a lot of effort with no guaranteed rewards.

The truth is, social media management is one of the most effective ways to promote your brand, drive traffic to your small business website and grow your business.

By investing in the right social media management tools and strategies, you can help your business reach more people, engage with your customers and increase your bottom line.

But, here's the thing, social media management involves more than just having a Facebook business page. In this blog, we're going to cover the basics of social media management for small businesses.

A lot goes into building a solid online presence for your small business. You need a professional, mobile-friendly website, and you need to drive visibility in as many ways as possible, including digital advertising, SEO, social media marketing and beyond.

However, even if you have a great website and a visible online presence, your job isn’t quite done. You also need to be able to stand out from the competition, and one of the best ways to do that is with a strong reputation.

Here are a few things you can do to build a strong reputation for your small business.

In today’s digital world, having a website is important for any business. But, for a real estate company, having a website that converts visitors into leads and paying clients is essential to success.

Many real estate businesses think that just any website will do. However, it's important to realize that not all real estate web designs are made equal.

The right web design can help you capture leads and clients, while the wrong web design can lead to lost business.

A website that’s designed to capture leads and convert visitors into paying customers can make or break your real estate business. Here are seven tips to help you design one:

When someone needs auto repair or maintenance, the first place they often turn is online, where they can compare and contrast multiple auto shops in their area.

In order to get those leads, you need an auto repair website that stands out.

Here are a few tips for designing one.

A veterinarian's most important job is to ensure the health and safety of their animal patients. Building trust with leads and clients is essential to creating a successful practice and providing the best care possible.

It also plays a key role in expanding brand awareness in your community, attracting veterinarian leads to your practice and converting them into paying clients for your business.

Because it's your animal clinic's home online and most important marketing asset, the best place to start building trust online is right on your veterinarian website.

In this blog, we're going to cover seven tips for building the kind of website that builds trust with and converts your visitors.

When most people think about building their personal brand, they think about social media.

While social media is an incredibly important part of building a personal brand, it's not the only channel that makes for an effective personal brand marketing strategy.

Like any small business, you need a website to grow your personal brand.

Your personal brand website is the home base of your brand, and it’s where you can showcase your talents, accomplishments and unique offerings. It's your most important marketing asset, and it's critical to get it right.

Here are six quick tips to help you build a more effective personal brand website:

Every small business could benefit from having the right CRM on their side. Here are a few reasons why CRM software is essential.

Your house cleaner website is your most important marketing asset. It's the primary way potential customers learn about your services and find out how to contact you.

Your website should be easy to navigate, informative and visually appealing. It should also include key information, such as your contact information, service information, pricing and customer reviews. And, it should be designed to convert visitors into paying customers for your business.

However, even the best house cleaner website won't drive results if no one can find it. One of the best ways to make your website more visible is with house cleaner SEO (search engine optimization).

In this blog, we're going to cover six tips to help you optimize your website for search engines and get found by house cleaner leads in your area actively looking for your services.

Creating and maintaining a strong brand can be essential to the success of gyms, personal trainers and other fitness businesses.

A strong brand helps businesses stand out in the fitness industry, drive client loyalty and build a strong member base. It can also help you create a recognizable and trusted identity for your business, as well as provide a platform for communication and customer engagement.

Additionally, brand marketing can help businesses differentiate themselves in the competitive fitness industry, allowing them to stand out and better reach their target audience.

There are so many reasons to use brand marketing to grow your fitness business, but not all brand marketing strategies are made equal. Keep reading to learn about seven key brand marketing tips for fitness businesses.

Having an effective website is essential for any modern therapy practice. It's the main way for potential patients to learn about your services, and it also helps to establish credibility and build a strong online presence for your practice.

In this blog, we'll discuss the basics of creating a website for a therapy practice, from choosing the right web design template to creating useful content. We'll also share some tips on the best ways to optimize your therapist website for maximum impact.

A recognizable brand is important for retail stores because it helps create repeat customers. When customers can easily identify your store's brand, they are more likely to come back and shop with you again.

A strong brand also helps build customer loyalty, which is essential for any retail business. Loyal customers are not only likely to make larger purchases, but they're also more likely to spread the word about your store.

There are a few key things you can do to build a strong retail brand:

For most websites, the most important page to get right is the homepage. But for e-commerce websites, almost no other page has a bigger impact on your success than how you design your product pages.

Your product pages are what convince potential customers to buy from you, so it’s important that they’re designed well.

To help you get started, we’ve compiled a list of eight tips for designing e-commerce product pages that will help you increase sales.

As a medical practice, one of the first things you should do to attract new patients is to have a doctor website. However, many doctors overlook the importance of having a website that is designed to be convertible.

Not all physician website designs are equally effective, and having just any website won't do. The wrong web design can send the wrong first impression of your medical practice. That can mean lost patients, and it can even damage your reputation and hurt your overall doctor marketing performance.

What is a convertible website?

A convertible medical practice website is a website that is designed to convert your visitors into patients. In other words, it's a website that is designed to get people to pick up the phone and schedule an appointment (or fill out your contact form!).

There are many things you can do to make your website more convertible. Here's...

There are many different ingredients that go into cooking up the perfect spa website. These include an eye-catching, mobile-friendly design, high-quality images and videos, user-friendly navigation and — of course — great website content.

Great website content is one of the most important parts of a spa website. It’s how you get found in organic searches, how you set your spa apart from the competition, and how you connect with potential and existing guests.

Your content is one of the most important aspects of your spa website and, therefore, your spa marketing strategy. It's critical to get it right.

In this blog, we're going to cover six tips to help you write spa website content that ranks high, gets you found and converts your visitors into paying clients for your business.

Having a great chiropractor website is a critical part of a modern practice's success. It's where potential patients go for more information about your services and team, as well as to learn how to contact your office.

Unfortunately, many chiropractic websites are outdated and not effective in bringing in new patients. That can be costly for your practice and hurt the success of your chiropractor marketing strategy.

Your website is an important marketing tool and needs to be taken seriously. Here are six tips for making sure your chiropractic website brings in new patients and helps your practice grow.

A website is a critical part of a pest control company's marketing strategy. It's where your potential customers will go to learn more about your company and your services. It's also a great place to showcase your work and build trust with potential customers.

The right pest control website design can be a lead-generation powerhouse for your business. But, in order for it to be effective, it needs to be built with conversions in mind. One key element that can make your website more convertible with forms.

You can use website forms to collect pest control leads, schedule appointments and even take payments. Just like your website as a whole, your forms need to be designed to convert.

Here are a few things to keep in mind when designing forms for your pest control website:

Social media is a key auto shop marketing channel. Social media platforms provide a forum for customers to post reviews, ask questions, and communicate with auto shops.

Social media platforms also provide a way for auto shops to post special offers and promotions, which can attract new customers. In addition, social media marketing can be used to build relationships with customers, which can lead to repeat business, as well as word-of-mouth referrals.

But, effective social media management for auto repair shops involves more than just having a Facebook profile. In this blog, we're going to cover 7 social media marketing tips for auto shops.

Do you want more moving company leads? If so, the best place to start is right on your website.

The right moving company web design can be a lead-generation powerhouse for your business. But, it's important to remember that not all websites will perform the same way or drive the same results.

When it comes to driving leads, your website must be designed with lead generation in mind. Here are some essential design elements your moving company website needs to generate more leads:

Managing and growing a lawn care company can be tough. Luckily, there are many different tools that can make it easier, including lawn care CRM software.

CRM (customer relationship management) software is a tool that helps businesses manage their customer relationships.

It can help you keep track of your customers’ contact information, preferences and purchase history. It can also help you manage your sales and marketing efforts, and track your progress over time.

In this blog, we're going to cover six tips to help you grow your lawn care business with CRM software.

The first introduction most of your prospective leads and customers will get of your plumbing business is your website.

That’s why it’s critical that your site be up to par in every way, including instilling trust in those who visit it.

In order to convert your website visitors into leads and paying customers, they need to know that you're a plumber they can trust. And luckily, there are many things you can do to start building trust right on your website.

Here are six ways to build trust on your plumber website:

Every child care center needs an effective website that builds trust with visitors and converts leads. But, you can’t expect your child care website to drive the same kind of results forever.

Child care marketing is changing all the time. What worked yesterday may not work tomorrow. That's not only true of your marketing strategies and channels, but also of your child care website.

You can't just build a child care website once and never touch it again. Your website should be a living, breathing part of your child care marketing strategy that's always evolving to meet the needs of your business.

Not sure if your child care website is due for a refresh? Here are seven signs that it might be time for a new child care website:

If you want to grow your landscaping business, then you need to start using CRM software.

This type of software is designed to help businesses manage their customer relationships. It can be used to track landscaping leads, customers and even prospects, as well as to manage projects and deals. By using CRM software, you will be able to nurture your relationships with your customers and grow your business.

Here are just a few of the ways you can grow your landscaping business with CRM software:

Your website is your law firm's most important marketing asset. It's where potential clients go to learn more about your firm, and it plays a huge role in the decision about whether or not to contact you for a consultation.

Your attorney website can be a lead-generation powerhouse for your law firm. But, it's important to realize that not all law firm websites are made equal. In fact, many attorney websites are so poorly designed and written that they actually drive potential clients away.

So, how can you make sure that your law firm website is driving conversions? Here are some essential tips:

Contractor marketing can get complicated, fast.

For one, contractor marketing has a lot of moving parts, and marketing trends are always changing. That can make it incredibly difficult for many contractors to keep up.

Another thing that makes contractor marketing complicated is that it's multi-faceted. Modern contractors should utilize multiple marketing channels and strategies to reach and convert contractor leads, and that can quickly get overwhelming.

Lastly, an effective contractor marketing strategy takes time and energy. Considering how much an average contractor already has on their plates, simply finding the time to devote to marketing can be tough.

But, it doesn't have to be that way. There are a few simple things you can do to simplify contractor marketing for your business and make your life a whole lot easier.

When someone needs their air conditioner repaired or their furnace replaced, most of the time, their search will start on a search engine, like Google or Bing.

People actively searching for your HVAC services are some of the highest-quality leads you could ask for, and the best part is that every organic click is free. And, the key to getting in front of them is HVAC SEO (search engine optimization) and content marketing.

SEO and content marketing are important parts of your overall HVAC marketing strategy. And, one of the most effective forms of content marketing available to HVAC companies is blogging.

Here are just a few of the many reasons why you need a blog on your HVAC website.

In 2022, it's common knowledge that every dental practice needs a website. Your dentist website is where your prospective and existing patients can learn more about your practice, dental care and team, book an appointment and more.

It's also a key component of your dentist marketing strategy.

While having a dentist website is important, just any website won't do. You need a great dentist website — one that makes the right first impression on your visitors and has the modern features you need.

Your dentist website can be a powerful driver of new leads and patients for your practice. That's why it's important to get it right. Here's how:

Modern roofing companies need modern marketing solutions. It's no longer enough to have just a website and a listing in the Yellow Pages, or just rely solely on word of mouth from your customers.

Today, roofers need to be in multiple places at once. And, they need to be able to take advantage of marketing strategies that allow them to connect with both new roofing leads and existing customers.

One marketing strategy that every roofing contractor should be taking advantage of is email marketing.

Email is incredibly valuable because it's cost effective, and it allows you to nurture leads throughout every stage of the marketing funnel while also staying top of mind with your existing clients.

Here are a few email marketing tips to help you master this must-have marketing strategy for your roofing company.

Choosing a child care provider is a big deal. Parents want to know that they've found the right child care provider, and before they take the leap to tour your facility or even meet with you, they'll more than likely read your reviews.

Having great reviews is critical to a child care provider's success. Good reviews can help you attract new families, while bad reviews can be extremely damaging to your reputation and business.

That's why it's so important to actively manage your reviews and ensure that they are positive. Here are six tips for getting great child care reviews:

Developing a website is the first step toward success for a lot of small businesses. However, it's just that — the first step.

Your small business website can be an effective lead-generation tool for your business, but in order to make sure that your small business website is successful, you have to put in the time and effort to promote it.

Here are a few tips for promoting your new small business website:

Having a beautiful website can go a long way for any small business, but only if the site is visible enough that potential customers will see it. That’s where search engine optimization (SEO) comes in.

SEO is all about helping your site rank higher in the organic search results for relevant keywords, and it’s a critical aspect of a business’s long-term success online.

SEO isn’t the only way to make your website more visible. You could (and should) increase your visibility through search advertising, social media marketing and management, and by getting listed on the applicable review sites and directories, but a focus on SEO is the key to affordable, long-term visibility.

Although SEO is incredibly important, it’s also one of those things that’s highly misunderstood. Part of the reason for this is that Google’s search algorithm is always changing in an effort to continually improve the experience for its users. That means what worked to get your website ranked a month ago may not fly today.

The other big reason why there’s so much about SEO that’s...

Every pet groomer needs a great website. It's the first impression potential clients have of your business, and it's a great way to showcase your work. But creating a website can be daunting, especially if you're not a web designer.

That's why we've put together this list of 7 tips for creating a stunning pet groomer website. Whether you're starting from scratch or looking to improve your existing site, these tips will help you create a website that's both beautiful and effective.

These days, a small business's reputation is everything.

A good reputation can attract new customers and help you keep the ones you have. It can also lead to improved relationships with employees, vendors and others. Conversely, a bad reputation can drive customers and business partners away. It can make it harder to attract top talent and secure funding.

When small business owners think about reputation management, they often think of managing reviews, responding to reviews and monitoring their reputation. And while all of these things are essential for effective reputation management, they are only part of the story.

Customer service also plays a key role in reputation management. In this article, we'll explore some of the basics of providing excellent customer service in your small business.

There’s a lot of competition online for small businesses. Learning how to stand out is key to success.

Most beauty salons don't have a bottomless marketing budget and can't afford to waste money on ineffective strategies. And unfortunately, there are lots of common marketing mistakes salons can make that can do just that.

To make the most of your salon marketing budget and maximize your ROI, you need to learn about the many marketing mistakes that can cost you. Here are just a few of them.

Social media management is something every small business could benefit from.

Not only is social media management a largely free way to grow your business, but it's also an effective tool for connecting with your audience, growing your local presence, building trust and so much more.

Social media platforms like Facebook, Twitter, and Instagram provide valuable opportunities to reach out to potential customers, but only if you know how to use them correctly.

One thing that every small business should prioritize on social media is engagement.

Social media engagements are any interactions between a user and a brand on social media. These can include likes, comments, shares, retweets and more.

Engagements are important because they show that people are interested in what you're posting and that they're willing to interact with your brand. The more engagements you have, the more likely you are to reach new potential customers.

Here are a few key things you can do to increase social media engagement for your small business:

With 90% of guests researching restaurants online before visiting, it’s become more important than ever before to have a modern, professional restaurant website.

These days, restaurant websites need to have advanced features customers need to meet their demands and expectations. Here are a few of the key features every restaurant website needs.

Content marketing can be beneficial for medical practices for many reasons. It can help you attract new patients, retain existing ones and build trust and credibility for your practice.

It can also help you increase your visibility on search engines, which means more traffic and more high-quality leads who are actively searching for the medical services you offer.

There are so many reasons to invest in content marketing for your medical practice, but not all content marketing strategies are made equal. Here are a few tips and tricks to help you get it right.

Your small business website is the main hub of your business online, and it’s where visitors will go to learn about your team and services and decide if you’re trustworthy. In other words, it’s where visitors turn into leads and eventually customers.

However, not all small business websites are made equal. If yours is outdated and doesn’t meet the expectations of modern internet users, it’s not going to be effective, and it’s going to prevent you from getting the kind of ROI you should be getting.

Here are a few of the features that make a website modern.

Did you know that — for most people — the search for a pool service starts online? In fact, the vast majority of consumers say they conduct research online before making a large purchase or booking a service.

If you’re in the pool service industry, that means your website is one of your most important marketing tools. It's your home online and will often form the first impression you make on prospective customers.

It won't do to have just any pool service website. If you want to make the right first impression, you need to make sure you get your website right.

So, how do you make sure your pool service website is up to par? Here are 7 tips to help you design a more effective pool service website:

If you're running a small business, reviews can be a make-or-break factor for your success. A bad review can deter customers from doing business with you, while a good review can attract new business.

A strong reputation is critical for successful small business marketing. That's why it's important to have a reviews widget on your website.

A reviews widget is a small piece of code that allows you to display reviews from your customers right on your small business website.

There are several reasons why you should have a reviews widget on your website. Here are just a few:

More people are online than ever before, and many of those people are on social media. Social media offers a powerful platform for people to stay connected, and that’s something we could all use right now.

There’s no doubt about it; people are active on social media these days, and that means that your business needs to be active, too. If you’re not currently using social media, it’s time to start.

There are many different aspects to a successful social media marketing strategy, but one aspect that should never be overlooked is posting regularly.

How often you should post on social media depends on the platform you’re using. With some platforms, you can get away with posting weekly, but with others, like Twitter, for example, you’ll want to shoot for a daily strategy.

However, knowing that posting regularly is important and finding content to post that often are two very different things. After all, some industries are more ready-made for social media than others. For businesses in the service industry, like plumbers, electricians, pest control...

Small business website design is often thought of as being overly complicated and expensive. However, this doesn't have to be the case!

With a simple and affordable website builder, like Websites 360®, it's easy to create a beautiful and functional website for your small business.

But, even with a library of beautiful, modern website design templates and an intuitive drag-and-drop editor, it's important to realize that not all small business websites are made equal.

If you want your small business website to stand out from the crowd and make the right first impression on prospective leads and customers, you need to learn how to get it right. This includes knowing which website design myths to avoid.

Here are seven myths about small business website design that you should know:

With the Websites 360® website builder, it's easier than ever to build your own small business website. A library of beautiful, customizable templates and an easy-to-use, drag-and-drop editor mean you can develop a next-level website for your business, even if you have zero website design experience.

But, regardless of how great your website turns out, it won't do you much good if no one sees it. That's why you need a small business marketing strategy built to drive traffic to your website.

There is no one-size-fits-all answer when it comes to driving traffic to your small business website. However, there are a few key strategies that can help you get more visitors to your site.

There’s one question that’s been around since the first website builder was created. Should you build your own website or hire a professional to do it for you?

This question has been asked time and time again by SMBs across the world. Every business needs a website, but knowing whether you should build it yourself or hire someone to do it for you is a whole other matter entirely.

The truth is that there’s no one right answer, and whether or not building your own website is right for you will depend on a long list of factors. Today, I hope to clear up the issue for you just a little bit.

Small business marketing has changed a lot over the last few years. The internet has made it easier than ever for businesses to reach a wider audience, and increasing online visibility has become essential for small business success.

In the age of online marketing, video has emerged as one of the most powerful tools available for small businesses.

Video is an incredibly versatile medium that can be used for a variety of purposes, from promoting a product or service to simply sharing information about your business. Here are a few of the many reasons why you should use video in your small business marketing strategy.

From a user experience standpoint, almost no other aspect of your website design is quite as important as the navigation. How you design your site’s navigation will affect how people search for the information they need on your website, how easy your website is to use and how easy it is for website visitors to become clients or customers

Not only does the navigation of your site affect the user experience, but it also affects how your site ranks in the organic search results. This, of course, affects how many people have the potential to see your website.

There’s no doubt about it, having the right navigation design is an important part of getting the design of your site right. In this blog, I hope to help you learn what you need to in order to design the kind of navigation that will please users and search engines alike.

In this day and age, every small business needs a website. It's where prospective customers will go to learn about your business, shop for products or book a service. It's often your first impression, and it's your small business's home online.

However, it's important to realize that not all small business websites are made equal. A small business website that's poorly designed, difficult to navigate or doesn't offer what visitors are looking for is not going to do your business any favors.

If you want your website to convert visitors into leads and customers, you need to put some thought into the design and functionality of your site. Here are some tips to help you build a small business website that converts.

An effective website is essential for modern small businesses. And, website builders, like Websites 360®, make it easier than ever to build your own, even if you don't have any web design experience.

However, even with the help of a website builder, it's not uncommon to face web designer's block. After all, your website is a critical piece of your success, and you want to make sure that you get it right.

Here are a few key tips to help you overcome web designer's block and build an effective small business website.

Websites have changed a lot over the past several years.

The first website was created in 1991, and in the 30 years that websites have been around, they’ve evolved numerous times. And, the reason websites have evolved is that the way people use them and how they look at them have also evolved.

It used to be that the only way someone might encounter your website is on a desktop computer, but these days, everyone has a fully functional computer in their pocket that they can check your website out on. It used to be people would only search by putting keywords into Google, but now, people can search by asking Siri or by saying, “Hey Google.”

Your website is your business’s main hub online, and it needs to be effective. However, because websites are changing and evolving at such a rapid rate, it’s also important to recognize when your site is no longer effective.

The content on your small business website is important for so many reasons. Not only does it tell your visitors who you are and what you do, but it also helps to set the stage for the kind of UX (user experience) your website provides.

Think about it this way — the better the content on your site, the more likely visitors are to stick around and explore. On the other hand, if your content isn't up to par, it can send your visitors toward the back button.

Your website content can make or break your small business website. Here are a few tips to help you get it right.

Many small businesses don’t give too much thought to their website once it’s built. But the truth is that, in order to be successful online, you need to update your website frequently.

Is your website due for an update? Today, I’m going to go over just a few of the many reasons to update your small business website.

Website forms are an important part of effective small business marketing because they give you the opportunity to capture valuable customer data that you can use to improve your marketing efforts.

However, not all forms are created equal. If you want to maximize conversions on your website and actually capture key customer information, you need to make sure you're including the right forms on your small business website.

In this blog post, we'll discuss five must-have website forms for small businesses. We'll also provide tips on how to design and implement these forms on your website.

A successful website is a visible one.

With the Websites 360® website builder, anyone can build a professional, effective business website. And, thanks to our many beautiful design templates, you don’t have to be experienced in website design to get it right.

At the end of the day, though, the harsh reality is that it really doesn’t matter how great your website is if no one sees it.

When you build your website with Websites 360, you’re already doing something right from a visibility standpoint. Our templates are built for search engine optimization (SEO) with structured data, as well as microdata and rich snippets. But, SEO isn’t a one-time thing.

SEO is a long-term, ongoing process, but since we’ve already handled the technical SEO for your website, it doesn’t have to be a complicated process. The truth is that there are a lot of easy things you can do to help your site rank higher in the SERPs (search engine results pages). Today, I’m going to touch on just a few of them.

There’s an old philosophical thought experiment that goes, “If a tree falls in the woods, and no one is around to hear it, does it make a sound?” But, I think the real question is, does it matter? The same could be said of your website. If your website isn’t visible, does it even matter if it exists at all?

The fact of the matter is that you can spend millions of dollars building the most beautiful website that’s ever existed, but if no one ever finds it, it may as well not exist at all.

That’s why visibility is the single most important part of your digital marketing strategy. Luckily, though, there are lots of things you can do to make your website more visible online.

Social media marketing has become an essential piece of the small business marketing puzzle.

Facebook and other social media platforms have become the number one place to build awareness in your brand and connect with people in your community. Social media also happens to be where most people are spending their time online these days.

But, with so many businesses competing for attention, it can be tough to stand out from the crowd. Are you struggling to get your business noticed on social media? You're not alone.

In this blog post, we will share some tips for getting noticed on social media and driving more traffic to your website.

Every business needs an active social media presence, but not all social media strategies are made equal. Today, I will highlight some of the most common mistakes that businesses make on social media to help you avoid repeating them.

If you're like most small business owners, you know that having a website is a must these days. But what many business owners don't realize is that having a website isn't enough — you have to make sure your website's content is engaging and informative if you want to attract and keep customers.

In this blog post, we will discuss six tips for writing better website content. By following these tips, you can create content that will help your small business stand out from the competition!

Video marketing is becoming an increasingly popular way to market a business. It can be a great way to connect with customers and create a more personal connection with your brand.

In this blog post, we will discuss the benefits of video marketing and why you should start using videos to market your business.

The world has changed a lot over the past few years for artists of all types. Far fewer visual artists, musicians and writers are being featured in popular galleries, getting signed by record labels and being published by major publishing houses. And, more are choosing to set out on their own.

This new, more independent landscape means that artists now have more control over their work and greater freedom to do what they want. However, it also means that artists need to learn how to market themselves, and that starts with having an artist website.

Building an artist website and establishing a presence online will help you reach clients and fans, not just in your local area, but all over the world. And, thanks to COVID, even more artists are being discovered online.

But, not all artist websites are made equal. If you want to stand out from the crowd, you need a professional, modern website on your side.

If you're in the house cleaning business, it's important to have a website that showcases your services and convinces potential customers that you're the best choice for the job.

Your website is often what will form the basis for prospective customers' first impressions of your business. There's too much competition — and too much on the line — to leave your website up to chance.

In this blog post, we'll discuss some of the features that every house cleaning website should include.

You don’t want to build just any website for your business; you want to build the right website for your business. After all, what good is a website if it’s not visible in the organic search results, not accessible to smartphone users, or provides such a poor user experience that no one sticks around to learn about what you have to offer?

Don’t get me wrong, building your own website is a great option that’s right for many business owners. And, thanks to professional, easy-to-use design templates, like the ones you’ll find with Websites 360®, anyone can build their own website, even if they have little to no website design experience.

When you’re designing your business website, it’s important to get it right. That means learning what to do — and what not to do — while building your website.

If you're a child care provider, then you know that your website is one of your most important marketing tools. It's the first place parents go to learn more about your programs and services.

A well-designed website can help you attract new clients and build your business. While a child care website that isn't up to par can have the opposite effect, sending potential customers to your competitors instead.

Keep reading to learn about a few things you can do to build an effective child care website that paints the right first impression of your business.

Choosing the right images for your website is of the utmost importance. The images you choose — and how they are saved and uploaded to your website — can have a huge effect on the way your website looks and feels, as well as how it performs.

When your average business owner is building their own website, they’re thinking of one thing and one thing only when it comes to the images — how they look.

Don’t get me wrong, how the images look on your website isn’t a small matter by any means. It’s a huge deal. However, as we’ve established, images are about more than just how your website looks.

If you’re not careful and only focused on how images look, it’s all too easy to end up making mistakes that can damage the user experience and the functionality of your website.

As a landscaper, it's important to have a website that showcases your work and promotes your business. But simply having a website isn't enough — you need to drive traffic to it! Content marketing is one of the best ways to do this.

In this blog post, we will discuss why content marketing is important for landscapers and give you five tips for creating content that will help you drive more visitors to your website.

When it comes to website design, the footer is often an afterthought. However, this part of your website is more important than you might think.

In this blog post, we will discuss some best practices for designing the footer of a small business website. By following these tips, you can create a footer that looks great and helps improve your website's usability.

Whether you install air conditioners or sell shoes online, chances are, there are probably many other businesses in your industry that offer the same things, and for a comparable price.

Finding success — both online and off — largely depends on your ability to differentiate yourself from the many other businesses that are similar to yours. One way a business does this is by creating a memorable brand.

If you're a small business, you need a website. It's that simple. A website is the key to reaching new customers and growing your business. But building a website can seem daunting — especially if you're not tech-savvy.

Don't worry! There are plenty of easy ways to create a great small business website without spending a fortune or hiring a web developer. In fact, with a website builder, like Websites 360®, you can build a beautiful small business website on your own, even if you don't know a single line of code.

In this blog post, we'll outline six key tips for building your own small business website using a DIY website builder.

If you're in the fitness industry, it's important to have a great fitness website that represents your business well. This is your online home base, where potential members or customers can learn more about what you offer and how to get in touch with you.

Unfortunately, many fitness businesses make common website design mistakes that cost them leads and sales.

In this blog post, we'll discuss six of the most common mistakes and how to avoid them.

Did you know that YouTube is the second-largest search engine, behind Google, and has more than 1.7 billion unique monthly users? Not only is YouTube incredibly popular with users, but it's also underutilized as a small business marketing tool.

Suffice it to say, small businesses should be using YouTube to market their products and services. YouTube is a great way to connect with customers and create a following.

In order to get the most out of YouTube, you need to use hashtags correctly. In this blog post, we will discuss how to find the right hashtags to use on YouTube and how to use them to get more views on your videos!

If there’s one thing you need from your e-commerce website, it’s for it to convert. After all, what’s the point of having it if it doesn’t lead to sales? No one designs an e-commerce website for fun, but unfortunately, many people design e-commerce websites that aren’t effective and don’t convert.

Although website builders, like the one from Websites 360®, make the process of building an e-commerce site easy and painless, like with any website, there’s still room for creativity. That also means that there’s still room for error.

But, regardless of whether you build your website yourself or work with a designer who builds it for you, it’s important to be in the know about what can hurt its success and convertibility.

As a contractor, you know that having a website is essential for your business. Not only does it give you a professional online presence, but it also allows potential customers to learn more about your services and get in touch with you easily. But how do you go about creating a website?

In this blog post, we will share six tips for building a contractor website that will help you get started!

When it comes to website design and digital marketing, consistency is key.

Regardless of whether your business is brand new or has been established for years, there’s almost nothing more important than staying consistent in your branding.

One of the main reasons why consistency is such an important piece of the marketing puzzle is that it helps to make your brand more familiar and recognizable to your audience.

Take Target as an example. You’d think that with such a simple, straightforward logo that isn’t exactly uncommon, Target would have a hard time differentiating themselves. But, most people can instantly recognize that they’re seeing a Target ad without ever actually seeing the name. And, it’s all because of the familiarity they’ve built with their consistent branding efforts.

Another big reason to always be consistent with your marketing is that it builds trust in your brand. The more people are exposed to a consistent brand, the more they’ll start to put their trust in it.

How do you ensure that your branding stays consistent while your...

If you're a beauty salon owner looking for ways to grow your business, you need a website! A professional website can help you attract new customers and build relationships with your existing clients. But not just any website will do — you need one that is designed specifically for salon.

Luckily, you no longer have to hire a website designer to develop a salon website for you. With the right salon website builder on your side, you can get an effective DIY website that meets all of your salon's needs.

So what should you look for in a salon website builder? Keep reading to find out!

Not every HVAC website is made equal.

Having a website for your HVAC company opens you up to a whole new world of possibilities when it comes to marketing your business and getting your name out there. However, it’s important to know that not every HVAC website is made equal.

Anyone can build their own website — especially with Websites 360®’s super easy-to-use website builder — but not everyone knows how to do it well. And the fact of the matter is that, while having any website is better than no website at all, if you want to actually get a return on your investment, you need to figure out how to make it convert and stand out online.

Here are a few tips to help you build an effective HVAC website:

Every small business needs a great website, but no matter how great your website is, you won’t see the kind of results you want if no one visits it. One of the best ways to get traffic to your website is through digital ads, especially when you run them on the right channels.

These days, there are many different website builders out there that can make building a website for your business possible, even if you have little to no experience with web design. But, even if it’s easy to make a website for your business that looks great, that doesn’t necessarily mean it’s easy to build a site that sells.

At the end of the day, there’s only one thing that you want out of your website — you want it to convert. However, there are many different mistakes business owners and web designers alike commonly make while building websites, and in order to get your site right, you need to know what they are so that you can avoid them.

Today, I’m going to help you learn how to build an effective, attractive website that converts web visitors into clients or customers by helping you avoid the most common website issues.

These days, every small business that wants to succeed needs a website. However, a small business website isn’t something you can build and then forget about. If you want it to be effective, you need to keep it up to date.

A great website is your 24-7 sales tool. It informs people about who you are and what you do, answers common questions, tells people how to get in touch with you and more. It’s often what forms people’s first impression of your business.

Suffice it to say, having an effective website is critical. If your website is not up to par, it can end up hurting your business.

If there’s one thing you want out of your website, it’s conversions. Conversions for you might mean product sales, calls, contact form fill-outs or even email sign-ups. Whatever they mean to you, they are why you built (or are building) your website in the first place, which means that you need to keep them in mind in everything you do.

There are a lot of things that affect conversions, and too often, people only think about them in terms of advertising. However, getting conversions starts long before you start advertising. It actually starts with how you design your website.

The way that you design your website from the beginning will play a role in how well it converts in the end. And, from a design standpoint, there are plenty of things you can do to get more conversions out of your website.

The decision to handle your marketing yourself, hire an in-house marketing professional or work with an outside marketing team is a big one, and it’s one that every small business must make for itself. Here are just a few of the many reasons to consider working with a marketing team.

With more businesses — and consumers — online than ever before, visibility has become the name of the game. There are lots of ways that your business can be more visible online, including paid advertising and content marketing.

Paid ads are probably the most direct and quickest way to get your business more visibility online; however, paid ads are always going to be just that — paid. With paid advertising, there’s a price to pay every time someone clicks through to your website. But, not to worry. There’s a much more cost-effective way to increase the visibility of your business.

Content marketing is the key to SEO (search engine optimization), which is an essential part of getting your website to rank organically in the SERPs (search engine results pages). When your site ranks organically, you’ll have greater visibility without the cost, and every click you earn will be free.

From a visibility standpoint — especially one where cost is a consideration — content marketing is a definite must. But, organic visibility is not something that happens overnight. SEO...

Managing and growing a small business is no easy feat. There are lots of moving pieces to keep track of, and juggling it all can be exceptionally challenging.

One of the most important tools a small business can have in its toolbox is CRM software. Here are just a few of the reasons to use a small business CRM to manage and grow your business.

Building a great local business website is incredibly important for local businesses across every industry. But, it’s only one aspect of building a strong local presence.

Another key part of building a local presence online for your business is listings management.

While you always have the option to manage your local listings manually, having the right listings management software on your side can make a world of difference. Here’s just a few of the many reasons to use listings management software.

To say that product pages are important is akin to saying that Andre the Giant was tall. It’s technically true but also a huge understatement. The fact of the matter is that your product pages may be the most important aspect of your e-commerce website. If your product pages aren’t effective, your website won’t be, either.

Getting your product pages right is one of the most important aspects of building a great e-commerce website. It doesn’t matter how attractive your homepage is or how revolutionary your navigation is. If your product pages aren’t up to scratch, you won’t find the success you’re looking for.

With a little know-how, you can ensure that your product pages are effective and built to convert.

When you come across a negative review for your business, it can be really jarring, so much so that it may even appear to be an emergency situation. But, you can turn off the alarms, because a negative review can be turned around to actually help your business. In this blog, we’ll explore negative reviews, why they happen and how you can make them a good thing.

People don’t just use Facebook to see what their friends had for lunch or look at new pictures of their nieces and nephews. They use Facebook to find new brands and businesses.

Having a Facebook Business page is non-negotiable in 2022, but having a Facebook page is just the first step. If you want to make the most of Facebook marketing for your business, you need to be active.

Posting on your business’s Facebook page isn’t the same as posting on your personal page, and it can be difficult to figure out exactly what to post. Here are a few ideas to help you get started.

Stock photos are great, but not always the best choice.

Images are an important part of any great website, and when you’re designing your own website, it’s important that you choose the right ones.

When you’re in desperate need of quality images for your website, stock photos are a great option. However, a cheesy stock photo can be spotted a mile away, so when choosing stock photos, it’s important to choose unique, high-quality images that won’t be found on every other site across the web.

Even better than stock photos, though, are real photos of your business and other original photos. As long as the quality of these images is up to par, they make a much bigger impact than stock photos. But what types of photos should you choose?

Whether someone hears about your hotel in a Google search or a recommendation from a friend, the first thing they do before calling you to book their stay is to visit your website. If your hotel website isn’t up to par, the chances that they will follow through and reserve a room are slim to none.

Not just any hotel website will do. You need a website that will encourage visitors to convert into guests. That means that you need a great hotel website. Keep reading to learn tips on how to build one.

The colors you choose for your website have an impact on how it looks and how it feels.

With a DIY website builder, like the one you’ll find with us at Websites 360®, anyone can build a beautiful, functional website. However, there are a lot of ins and outs to building a website that many business owners don’t even think about, and one of those is the psychology of color.

Color does more than just affect how a website looks; it affects how people feel when they visit your website and the decisions they’ll make. In fact, one study found that, by adjusting color (as well as changing other elements), you can increase conversion rates by up to 24%!

Every website needs traffic. Without it, there’s very little point in having a website in the first place. But, it’s important to realize that not all website traffic is made equal.

Driving traffic to your website is important, but ultimately, you want your website visitors to eventually become leads and customers. To get conversions, you need to drive the right kind of traffic to your website.

In 2021, it’s no secret that every dentist needs a website. It’s where prospective patients go to learn about the dental services you offer and team, to schedule appointments and so much more.

However, it’s a mistake to think that all dentist websites are created equal. There’s not much point in having a website if it doesn’t convert. Read on to learn about a few things you can do to build a dentist website with conversions in mind.

Designing your own website has never been easier.

It used to be, that when a business wanted its own website, it had to hire a developer to build one from the ground up, which ended up costing thousands of dollars for many businesses. Luckily, those days are in the past, and there are plenty of affordable options out there, with the most affordable being a DIY website.

The Websites 360® website builder gives businesses a better way to build websites, and best of all, it’s so easy to use that anyone can do it. However, not everyone knows how to get it right.

Having just any website is not enough. You want a website that converts and gets you results, and there are a lot of web design mistakes that you could make along the way that could hinder that potential.

A GIF, which stands for Graphics Interchange Format, is a type of image format that stores multiple image files and displays them sequentially, creating an animation.

When most people think of GIFs, they think of their personal social media timeline or informal text messages, but they can also be used on landing pages or blogs on your website, in your marketing emails and beyond.

GIFs are a great way to catch people’s attention and get your message across in a fun, engaging way. They’re small enough that they won’t slow your website down, and they help you connect with prospects and leads quickly.

GIFs can be a valuable marketing tool. Here are a few ways you can use GIFs in your marketing.

These days, most small businesses have a website, but even if you’re among the majority of small businesses with your own website, that doesn’t mean that your job is done.

In order for your small business website to be effective, you need to make sure that it provides an experience that meets your visitors’ expectations, which are constantly evolving.

Having an old, outdated website is only slightly better than not having a website at all. If you think that your website is in need of an update, here are a few places to start.

There are so many reasons to use landing pages on your website. A good landing page could be used to drive more conversions, gather information about visitors to your website, test the effectiveness of your digital marketing campaigns, grow your email list and improve your organic rankings.

Understanding why it’s important to create landing pages is one thing, but learning about the many types of landing pages to choose from — and when to use them — is quite another.

The fact of the matter is that there are many, many different types of landing pages to choose from. Each type has its place and can be an effective choice depending on the circumstance, and understanding which landing page type to use for the circumstance is an important step toward getting the most out of it.

Did you know that the majority of online traffic now comes from mobile devices? That’s why, if you want your website to be modern and successful, you need to design it with mobile users in mind. Here’s how.

The holiday season is upon us. It’s too late to plan out an extensive holiday marketing strategy (ideally, you’ll start doing this in July!), but that doesn’t mean that you still can’t make the most of the holiday season. Here are a few things you can do to maximize your success for the rest of the season.

Are you looking to build a website for your local business?

These days, every business needs a website. It’s simply non-negotiable. Word of mouth is still an incredibly powerful way to get your name out there, but these days, fewer people are asking their friends and family for recommendations. Instead, most of those people are looking for local businesses online. And, when they do, you need to be there.

However, having a website for your local business online isn’t the same as having an effective website. The sad truth is that not all websites are equally effective, and since there’s more than a little competition online, you need to learn how to make your website effective.

Thanks to the Websites 360® website builder, building your own website is easy and pain-free. But, even with such a user-friendly way to build a DIY website, local business owners need a little know-how in order to get it right.

To say that it’s been a difficult year for many small businesses is probably the understatement of the century. Apocalyptic disaster might be more fitting.

Regardless, there’s still a lot to be thankful for — your website for one. Here are a few reasons to take a second and thank your lucky stars that you’ve got a small business website.

Going to the spa is a luxury for many people. If someone is going to splurge on a spa day, they want to know that they’re getting the most for their money.

When someone finds your spa online or hears about you from a friend or family member, most of the time, they’ll visit your website before booking a massage or facial. In order to turn those website visitors into customers, you need a conversion-based spa website.

Believe it or not, website typography is an important part of a great design.

Don’t get me wrong, there are a lot of aspects of web design that play a huge role in how your DIY website will look and function, from the images you choose to the number of elements you use and how they’re laid out on each page. But, typography — which includes font size, font style, line spacing, etc. — is one of the most overlooked aspects of web design.

The truth is that the typography of your website makes a huge difference in how it looks and how it connects with your visitors. Typography is about legibility and emotion; it’s about personality, professionalism and practicality. There are lots of things to consider when it comes to typography.

The more you know about web typography, the more effectively you’ll be able to implement it on your own website. I hope that this quick guide will help!

Insurance is something we all have to have, but just because we all need insurance, it doesn’t necessarily mean that it’s any easier for insurance businesses to find new customers than businesses in any other industry.

There are lots of insurance companies out there, and to make matters more complicated, they all claim to be the best.

The last thing anyone wants is to choose the wrong insurance company. That’s why most people will do lots of research before choosing an insurance company, and often, people will start researching your business by visiting your website.

Your website will often be the first impression people get about your insurance company. Make sure it’s great with these tips:

Social media is a powerful channel for local businesses looking to connect with their communities. It’s the perfect informal platform to engage with people in your area on a regular basis and build personal connections.

Some local businesses seem tailor-made for social media, like restaurants or breweries, but some local businesses, like plumbers or pest control contractors, may have a harder time figuring out what to post or how to build strong connections. Here are a few tips to get you started.

Having a professional website is a great first step in building an online presence for your plumbing business. But even if you have the world’s best plumbing website, you won’t get very far without marketing.

Every business needs marketing, and plumbing contractors are no exception.

Marketing is a broad concept, and there are many different strategies you could invest in. And, since most plumbing businesses don’t have an endless marketing budget, figuring out the right place to put your resources is critical to success.

Here are a few tips for driving leads and growing your plumbing business.

We’re proud to say that, with the Websites 360® website builder, it’s easy for anyone to build a beautiful business website. But, the hard truth is that no matter how great your website is, it only matters if you people can find it online. Suffice it to say, if your website isn’t showing up in the organic search results, it spells trouble for your online presence.

If your website isn’t ranking, before you can fix it, you need to figure out why. There are many things that could cause your website not to rank organically. Today, I’m going to cover just a few of them.

While attracting new customers is important, it’s your loyal customers that will end up making the biggest difference for your business. Loyal customers are more likely to spend more and spread the word about your business.

Customer loyalty doesn’t happen overnight. It comes from wowing your customers with next-level customer service and building strong, long-lasting relationships with them.

Strong customer relationships are the foundation of every successful business, no matter the size or the industry. The right small business CRM (customer relationship management) software can help you organize your customer data and maximize your customer relationships.

From personal recommendations to Google searches, there are a lot of ways that someone might learn about your flooring business. But, no matter how someone finds you, before they book an appointment or schedule an estimate, they’ll visit your website.

Flooring is incredibly important, not just from a functional standpoint but from a design standpoint. People want to know that they’ve found a flooring contractor they can trust to get the job done right the first time.

Your flooring website can either build trust with prospective leads and guide them toward becoming a customer or send them running the other way.

Here are a few updates you can make to your flooring website to make the right first impression with your visitors and reach your goals.

It used to be that digital marketing was like the icing on a cake for local businesses. It was nice, but not strictly necessary.

But times, they are a-changin.

In 2021, digital marketing is something that every local business absolutely needs. Today, I’m going to cover just a few of the many reasons why.

Nine times out of 10, before a consumer takes the leap to buy a product or book a service from a new or unknown business, they’ll read their reviews first.

These days, having a strong online reputation can make or break a business’s success. To build one, you need to get reviews.

The images you choose can make or break your website.

Images are an essential part of any website. The simple fact of the matter is that, if people are given the option, most would much rather look at an image than read a paragraph. Images also help to grab the attention of your audience, and they can trigger their emotions, creating more meaningful and memorable connections. In short, images create an atmosphere for your website.

There’s no denying that images are important, but just as important is using them correctly. Just as using the right images can increase the amount of time people spend on your website or how many conversions you get, using the wrong images can have just as much of a negative impact on your website.

Finding the right kind of images is an essential piece of the web design puzzle, and there are a few basic rules to keep in mind when choosing images for your website.

Your website is your dance studio’s home online. It’s what forms a prospective student’s first impression of your studio and sets the stage for the kind of lessons you offer. But, it can only do that if it’s effective.

Whether you’re running ads on Google, Facebook, Instagram or even in a magazine, it’s essential you have strong ad copy. You want to stand out like a person in a red sweater in a crowd full of white sweaters. Here are a few tips to help you write better ad copy.

Every business needs a website. Regardless of whether you actually do a lot of business online or not, your business needs to be where people can find you, and these days, that happens online more than anywhere else. There are so many reasons why having a website for your business is essential — and you can learn more of them in a previous blog — but merely having a website isn’t enough.

Unless your business is incredibly niche, it’s not the only one of its kind online, and you need to give any visitors to your website a reason to stay and hang around instead of moving on to the next business on the list.

Building a website takes time out of your busy schedule, even when you use a user-friendly DIY website builder, like the one you’ll find with Websites 360®. So, it’s important that you get it right, and with a little knowledge on your side, you can build an effective website from the get-go.

There are all kinds of different websites out there, and what’s effective and...

Conversions can mean many different things. A conversion might be the sale of a product, or it might be a signup for your newsletter. Someone filling out a contact form, calling you for an estimate or scheduling an appointment are also examples of conversions. But, no matter what conversions mean to you, they’re the one goal of any landing page.

There are all kinds of different landing pages out there, but they’re all built for one purpose and one purpose only — to convert. If your landing page isn’t converting, then it isn’t effective. Luckily, there are a lot of things you can do to make your landing page more effective.

Nine times out of 10, when someone decides to give you a shot and schedule an auto service appointment, they’ll decide to check out your website first.

Your auto service website is your shop’s home online. It’s what makes a first impression on prospective customers, sets expectations and lays the foundation for trust with potential leads.

But, even if you have the best auto shop website in the world, it’s not going to do much for you if you do nothing to promote it. Luckily, there are lots of ways to drive traffic to your auto service website and, ultimately, get more leads in the door.

The National Retail Federation shows that 40% of shoppers start their holiday shopping before Halloween. So if you’re not prepared for the holiday season by October, you’re missing out! But what is the best online marketing strategy for the holidays?

Here are 7 steps to get you ready for the holiday season:

When you decide to build your own website with the website builder from Websites 360®, you’ll have lots of beautifully designed templates to choose from. And, although our templates are stunning on their own, they can — and should be — customized for you!

Website templates have a reputation for being cookie-cutter, but it’s only because many business owners make the mistake of leaving the template they use as is with minimal changes. With the ability to fully customize your website, you can make your Websites 360 site truly your own.

There’s a lot of competition online, and it’s important to ensure that your business’s website will stand out among the crowd. That means that you need a little bit of creativity on your site.

As important as creativity is when designing your website, the ability to actually find the spark of creativity can sometimes seem out of reach. We all have the ability to be creative, but some of us are more creative than others. It’s also not something that comes naturally to all of us.

No matter how or where someone learns about your business, more often than not, they’ll visit your website before giving you a call to schedule an appointment.

They have a lot on their plate and want to know that they’ve found a good, reputable pest control company to help. Your website will either reassure them or scare them away.

Every pest control company needs a great website. Here’s how to build one.

Want to get more clients through your veterinary practice’s doors? See six marketing tips you can start using to grow your veterinary practice.

Not all key performance indicators (KPIs) are made equal, and some are much more important to keep track of than others.

Your website is your moving company’s home online. Even if someone hears about your company from a friend or a coworker, there’s a good chance they’ll visit your website before scheduling an estimate.

You need your website to make the right impression — to turn your visitors into leads. Here’s how to build a moving company website that converts.

When most people think of search engines, they think of Google and Bing, but there’s one other big one that small businesses need to consider when building their marketing strategy — YouTube.

YouTube is actually the second most popular search engine, right behind Google. It also happens to be underutilized by small businesses. With billions of users and limited competition, YouTube has the potential to be a highly impactful marketing channel for small businesses.

YouTube marketing starts with building a strong channel for your business.

Now that you've launched your beautiful new Websites 360® website, it's time to start thinking about how to get more website visitors that you can convert into customers.

The right approach to increasing online traffic can push your site higher in search rankings and put your business ahead of the competition. As you build your web presence, you'll notice that there are many ways to advertise your business online.

Marketing 360® offers marketing tools and services that incorporate three common tactics for attracting more search traffic. Read on to learn the basics of these online marketing methods, and see our plans and pricing to find an online marketing plan that is right for your unique business.

For small businesses, reviews are everything. That’s because the vast majority of consumers read and rely on reviews when making decisions about what products to purchase or which local businesses to work with.

Reviews do something vitally important — they build trust. If you don’t have reviews, or if your reviews don’t paint a positive picture of your business, it’s almost impossible to build the trust necessary for consumers to convert to leads and customers.

But, trust isn’t the only reason why reviews are important. Reviews also play a key role in visibility on Google Maps. The better your reviews, the more reviews you have and the higher your average star rating, the higher you’ll rank in local search results on Google.

Here’s how to get more reviews to build trust and maximize your visibility in local searches on Google.

Having a beautiful e-commerce website is just the first step toward success online. You also have to make your products visible, and in order to do that, you need to learn how to optimize them properly for search engines.

Buying or selling a home is no small potatoes. These are some of the biggest transactions most people make in their lives. Subsequently, hiring a real estate agent is a big deal. People want to know they’ve made the right choice.

When prospective clients come to your website, they rely on your About Us page to get to know your real estate business. Getting the About Us page on your real estate website right is a big part of building trust and converting visitors into clients.

Having a great business website is a good start when it comes to building your online presence, but it’s just that — a start. A website is only as valuable as it is visible, and to make it visible, you need to promote it with digital marketing.

In addition to making your website more visible, you also want to establish a presence anywhere your potential customers are looking.

There’s a lot of competition online. Sometimes, the difference between securing a lead or not simply depends on being visible in the right place.

When it comes to choosing a vet, pet parents are picky. They want someone who knows their stuff and want to know that their four-legged friends are in the best care possible.

So, they’ll do their research. Maybe they’ll scour review websites, compare vets in their area and/or ask family and friends for recommendations.

When they get a recommendation for a vet or see one that catches their eye online, the first thing they’ll do is visit their website. If your website is outdated or doesn’t show off what makes your veterinary practice the best, you risk losing these new potential clients.

Here’s how to build a veterinary website that converts website visitors into new clients at your practice.

Lots of local fitness centers, yoga studios and personal trainers make the mistake of relying too heavily on cheesy stock images for their fitness website.

People visit your website to learn more about your business and get a preview of what working out with you would be like. To provide them with the experience they’re looking for, you need to take your own pictures.

While hiring a professional photographer is always your best move, if that’s not in your current budget, you can take awesome pictures yourself using your smartphone.

Every great small business website needs effective website content. Here’s a quick guide on how to write better content for your website.

When it comes to nurturing leads and customers, almost no other medium is quite as effective as email marketing. Thanks to smartphones, most people’s inboxes are right in their pockets, and emails are often checked almost immediately.

Not only does email marketing give you direct, almost-instant access to your customers and leads, but it gives you a much more personal, targeted way to connect. Nine times out of 10, the more personal and targeted the campaign, the better the results, which may explain why email marketing has such a high ROI.

You can do almost anything with email. Request reviews on previous product purchases or services, recommend additional, complementary products or services, follow up after appointments, send birthday wishes and exclusive offers, announce sales and upcoming promotions and a whole lot more.

When done right, email marketing is incredibly effective for a variety of goals and objectives. It can help you get repeat business, build a...

Your consultant website is where prospective clients go to learn about your services and experience, but if you want to turn prospective clients into clients, you need to make sure that your website converts. Here’s how:

White space is essentially blank space on a website. It’s not always white. It can be any color or even a background image. The important part is that it’s free of any active elements.

Compared to the active elements on a website, like buttons, text and photos, white space can often seem inconsequential or an afterthought, but the truth is that it’s one of the most important aspects of website design.

Learning how to use white space properly is a key part of building an effective small business website. Here’s how:

Not all contractor websites are made equal, which is why having a website isn’t enough. You need an effective contractor website that will convert your visitors into leads and eventually clients. Here are a few tips to help you build a better, more effective contractor website.

Every website needs great content. But, it’s easy to get your website content wrong, and many people make mistakes that can undermine their efforts. Here are a few of the most common content marketing mistakes to avoid when creating content for your website.

Digital marketing is multi-faceted. It can also be complicated, time-consuming and difficult to do effectively. However, there are plenty of simple, basic concepts that can help you get it right.

One of the first rules every marketer should learn is that knowing your audience is key for creating an effective campaign.

For an e-commerce business, having an attractive, effective online store is a key part of success, but unfortunately, not all e-commerce websites are made equal. Here’s how to design an online store that sells.

Organic visibility is everything nowadays.

Visibility is essential to the success of any business online, and although there are a lot of ways that you can pay to make your business visible online, your long-term success depends on your organic visibility.

Organic visibility, which is earned through SEO (search engine optimization) and content marketing, means ranking on page one for relevant search terms without having to pay an arm and a leg for ads. When you have organic visibility, every click is a free lead.

These days, when someone searches online for a business or a product, the chances of them looking past the first few listings are small, and the chance of them looking past the first page is practically nonexistent. This means that if you’re not on page one of search, your business may as well not exist online at all.

There are so many things that can impact the SEO of your website and your organic rankings online, from the relevancy of your keywords to the...

Every auto shop needs a website, but not all auto websites are made equal. It does you no good to have an auto shop website that doesn’t convert your visitors into leads. Here’s a quick guide to help you design a more effective, more converting auto shop website.

Your website has an important job: communicate your brand’s message and get users to convert. How you define a conversion might differ; you might classify a conversion as a direct purchase, or by a user clicking through to another page.

No matter what your ultimate marketing goal is, you want to do everything in your power to make sure your website is doing its job effectively. Have you considered adding video content to help drive conversions? If not, then read on.

Video is not only changing the way websites are built, but also how users interact with websites, browse, convert, and more. The number of people watching videos online only continues to grow. In fact, video is predicted to make up approximately 80 percent of all global traffic by the end of 2019. More people are interacting with brands that create video content consistently, and many consumers now expect to learn about products or services through a brand video. Forty-three percent of consumers...

Fitness businesses have a lot of competition, but there are many things you can do to get ahead of your competition and grow your business. Here are a few fitness marketing tips to get you started.

Your restaurant website is probably the most important part of your digital marketing strategy, and whether you’re designing it yourself or hiring a designer, it’s important to get it right. Here’s how.

As a business owner, you work hard to provide excellent customer service for your clients. You may have perfected your customer service on the job, but what about on the internet? Your online presence is essentially an extension of your business, and online reviews bring extra opportunities to build relationships, solve problems and improve your business’s reputation.

Just like a property needs curb appeal to bring in buyers, a website needs the right imagery and content to capture website visitor's attention. See four things you should include on your real estate website to attract more visitors, and turn them into clients.

The great thing about website builders — like Websites 360® — is that they make it possible for every business to build its own website. For one, it’s much more affordable to build your own website than it is to hire a designer to do it for you, and two, you no longer need to have years of experience in web design to get it right.

With a plethora of incredible website templates to choose from and a user-friendly website builder, every business can have a great-looking website. However, that doesn’t change the fact that some websites are more effective than others at meeting certain goals or providing a pleasant user experience for visitors.

No business owner wants a website just to have a website. You want a website to build awareness in your brand, convert and help you capture data about your customers, among many other things. In order to build an effective, user-friendly website, you’ll need to keep a few best practices in mind while designing it.

Does your business or organization have a verified Google My Business profile? If you want your business to have a strong digital footprint, then a robust Google My Business listing is essential.

The information in your Google My Business profile is what appears in Google’s “3-pack” and the map listing. Optimizing and verifying your Google My Business listing is important for a local business's visibility.

Luckily, the Google My Business interface is easy to use and customize. You can access it via desktop or download it to your smartphone through iTunes or the Google Play store. It is also completely free to use.

While it is easy to use, it does take some effort to live up to its full potential. Read on to see how to optimize your Google My Business listing.

Whether they’re going through a divorce, need representation for a criminal matter or preparing their last will and testament, people who need a lawyer are often in a vulnerable position and need as much peace of mind as they can get.

Your lawyer website is the first — and sometimes only — impression you’ll make on prospective clients. That’s why establishing trust is of the utmost importance while building your attorney website.

For a local business, being visible on Google Maps is an incredibly important part of getting leads and customers. But, it’s not quite as simple as just having a Google My Business profile, or even verifying it.

While yes, these two steps are critical, they won’t guarantee visibility on page 1 or even page 10. Here are a few things you can do to maximize your visibility and rank high on Google Maps for “near me” searches.

In the early days of Google, search engine optimization (SEO) strategies were very different. In those days, the best way to drive traffic to your site was to show up on the first page of search results.

Over the years, especially recently, Google has made many algorithm changes. This means that search rankings are not the same as they used to be.

From building brand recognition to making community connections, social media marketing is a tool that every small business should be taking advantage of. And one of the most important aspects of social media marketing is posting consistently.

However, deciding what to post isn’t always easy. Here are a few ideas to get you started.

A lot of people think that adding images to your website is as simple as uploading the image and pressing publish. But, that’s just the first step.

Your job isn’t done once the image is on your website. You also need to optimize them for search engines. Here’s why:

The Websites 360® website builder makes it easier than ever to build your own house cleaning company website, but knowing how and where to get started is the hard part. Here are a few quick tips to help you get started.

Pets aren’t just companions. They’re family! When someone’s pet needs veterinary care, they want to know they’ve found the right animal care hospital or clinic and that their pet is in the right hands.

Your website will often be the first impression someone has of your animal hospital when they find you online. And you need to make sure that you’re making the right impression.

Here are a few veterinarian website design ideas to help you get it right.

Anyone in sales or support at a SaaS (Software as a Service) platform knows the importance of improving your conversion rate and decreasing churn. On a basic level, what this means is simple: obtain as many clients and lose as few as possible.

In most software sales positions, you can accomplish these goals by staying organized, learning the product inside and out, listening, treating clients fairly, staying driven and being honest. But the rules of the game change when you're just getting started, as any entrepreneur or new small business owner will tell you. And being able to adapt and analyze these new rules can help accelerate business growth at every level.

Your real estate business’s website can make or break your success online and off. Learn how to get it right with these tips and ideas.

We loved the recent post on the blog Internet Dreams Realized about how to make sure your website is ready for smartphone interaction. We thought their five tips were spot on, so here we take a closer look at them, Websites 360®-style.

So you've just launched your brand-new website, and you're anxious for new customers to start rolling in, or want to make sure your existing customers can still find you online.

What some business owners don't realize is that web users need to be able to find you online before they become a customer. Since the very beginning, web users have favored websites that show up higher in search results, as they want to find the information they need fast.

Showing up on the first page of search results has become even more difficult as search engines have adapted to increased browsing on mobile devices, more ad space and tougher competition as more and more businesses are getting online.

That being said, following SEO best practices is critical to building your online presence and attracting customers to your newly launched website. Below are six critical SEO actions to take before you launch your new site or as soon as possible afterward to give your website the best chance to rank against the competition.

When people think of digital marketing, they often think of digital advertising campaigns, SEO or social media marketing. What people often don’t think of is text message marketing, or SMS marketing as it’s sometimes called.

Lots of small businesses overlook text message marketing as a viable marketing strategy, but there are many reasons to start taking advantage of it for your business. Here are just a few.

Some websites work like service stations.

People who stop off pick a safe-looking place to buy fuel and snacks — maybe some beer. They grab what they need and get back on the road.

Then there are websites that are like four-star hotels. People come to stay. They settle in, explore, enjoy the experience of just being there. They tell their friends and come back again and again because they love the personable concierge, luxurious spa and decadent food.

Which place comes closest to describing your website? Is it a basic template where people come primarily to get your contact information? Or is it an aesthetically pleasing, multi-layered hub that gives visitors a thorough experience of your brand?

The latter may seem like a lot of work, but it doesn't have to be. Here are a few things you can do to make your website more inviting.

Having a beautiful website is great. But at the end of the day, even the most beautiful website isn’t worth all that much if no one sees it.

There are billions of websites. In order for your small business website to be effective, it needs to be visible to your customer base.

Search engine optimization (SEO) is a key part of making your website more visible on search engines, like Google and Bing. And although organic visibility requires ongoing content creation and optimization, it starts with your website.

Website builders make it easier — and more affordable — than ever before to build a great website for your business, but it’s important to make sure that any website builder you choose is set up for SEO success.

Design your website so that it ranks!

It doesn’t matter how much money you spend on hiring a professional to design your website, nor does it matter how much time and energy you put into designing your own website. If it doesn’t rank well in the SERP (search engine results pages), no one is going to see it. And, if no one sees it, why have a website at all?

A lot of people are under the misconception that SEO (search engine optimization) is only about producing content regularly and strategically using the right keywords. These things are undoubtedly important to the online visibility of your website, but true SEO success starts with the design of your website itself.

There are so many aspects of your website that can affect its ranking in the SERP, from your content to the mobile responsiveness of your site.

Getting the design of your website right is an important part of the SEO puzzle. But, how do you design a website that pleases both search engines and users? Here are a few tips to help.

Every roofing company needs a great roofing website. It’s your main hub online, and it will often be the first impression a prospective customer has about your roofing company.

But, knowing that you need an effective roofing website and actually having one are two very different things. And, even with the best, most intuitive website builder, it’s not always easy to know where to get started when building your own roofing website. That’s why I’ve come up with a few roofing website design ideas to inspire your website.

White space — is it a waste of space or a valuable design tool? It really depends on who you ask.

A lot of website owners see it as the former — a missed opportunity for more images, videos or text that’s left empty for no real reason.

But, designers know differently. They know that white space can be an essential tool for creating an effective web design.

Most small businesses face stiff competition. Consumers have a lot of options these days, and they need a reason to choose you over the many other businesses that could meet their needs.

Having great reviews is one of the most impactful things you can do to earn consumers’ trust and make your business stand out from the crowd. Unfortunately, though, reviews don’t just happen on their own.

Your average consumer probably won’t write a review without being asked, no matter how great the experience you provided was.

The glaring exception to this rule is unhappy customers, who will often share a bad experience far and wide. Without any kind of active reviews management on your part, it’s normal for your online reputation to paint an unfairly negative snapshot of your business.

For a better, more accurate picture of your business, you need to take reviews management in your hands and start getting more reviews. Here’s how.

Every fitness center, personal trainer, gym, yoga studio, nutritionist, etc. needs a great fitness website.

Your website is where people come to learn about your services or classes, check out your fitness center or get to know your instructors or personal trainers. In essence, it’s your fitness business’s storefront online, and it needs to make the right first impression.

With fitness website builders, like Websites 360®, building your own website is easy – you don’t even have to know a single line of code. However, having the tools you need to build a website is only half the battle.

Even with the most intuitive, easy-to-use website builder, building your own personal trainer or gym website can be a daunting task. Today, I hope to help you find the inspiration you need to build a beautiful website for your fitness business.

Building a website for your business is an essential step toward establishing an online presence for your business. And, luckily, you don’t have to pay an arm and a leg to get your website professionally designed.

With Websites 360®, building a DIY website is easy enough for anyone, even small business owners who have little to no experience with web design.

Before you start building your own website, there are a number of steps you should take. These steps include identifying the goal of your website, identifying your target audience and figuring out your budget, just to name a few. But one of the most important steps is designing the right logo for your business.

Your logo says a lot about your brand, and it will eventually be the most recognizable aspect of your business. Consequently, it should also be on every page of your website, which is why it’s important to design the right logo for your business before you start building your site.

Want more high-quality organic leads for your business? Here’s how to increase your visibility in local searches.

When starting a franchise, business owners can run a business that already has an established template for success. They have the power of a strong, established brand, a pre-delivered set of tools to start their business and the peace of mind that comes with having a corporate team who is there to help.

The franchise formula has been proven to work. However, many franchises struggle with creating and maintaining the online presence of their locations.

Some franchises have one website that has little input from the individual franchisees. Others do not have guidelines for creating websites, which leaves franchisees on their own to build a website that may not work as well as it should.

By utilizing a franchise website builder, both franchise owners and franchisees can utilize a website that strikes a balance between brand consistency and individuality.

People don’t just visit your restaurant website to see when you’re open or to learn about your story and team. They want to read your menu!

Did you know that 68% of online experiences begin with a search engine, like Google (BrightEdge)?

If your website isn’t visible on Google, you need it to be. Here’s how.

The coronavirus pandemic has made it difficult if not impossible for many small businesses to operate in person. For many businesses, the answer to staying afloat has meant moving their operations online.

This, of course, looks different for businesses in different industries, and each industry has its own unique challenges that go along with it.

For example, a restaurant that starts offering online orders must also create a carry-out and/or delivery system, and a retail store that starts selling its products online must also determine the logistics of delivery or curbside pickup.

Suffice it to say, moving a business online can be complicated. However, coronavirus is just one of the many reasons to do so, so if you haven’t made the leap already, it’s still worth doing, even as some states are starting to loosen restrictions on activity.

According to a joint study from The National Association of Realtors® and Google, 90% of home buyers searched online during their home buying process.

When buyers are looking for real estate online, they expect to see pictures, between 20 and 25 pictures in most cases, and it’s important that those pictures are professional.

The best case scenario is to hire a professional photographer, but that’s not always possible. And, if you’re taking your real estate pictures yourself, you need to know how to get it right. Here are a few tips to help.

A common misconception about website footers is that they’re pointless and totally worthless. In fact, the footer is probably the most underrated part of your entire website.

The reason the footer is so undervalued might be because it’s located at the very bottom of the site, and most people focus the majority of their attention above the fold. But, there’s something to be said for a good website footer.

The reality of the situation is that your footer is actually one of the most important pieces of real estate on your website. Why? Because it appears on every page of the site. That means that anything you put in your footer is virtually guaranteed to be seen by anyone who visits your website.

Not only do your visitors see the footer of your website over and over again on every page, but so do search engines. Information that’s exposed to search engines repeatedly will be prioritized over other information on your site.

Content is, undoubtedly, an incredibly important part of your roofing website. But, it can often be one of the most difficult parts of building a roofing website for many. Here are a few tips to help you get it right.

If you want your business to have a strong digital footprint, then you want to make sure that you are making the most out of your Google My Business listing.

One step you can take to optimize your listing isto take advantage of Google’s attributes to describe your business.

It’s no secret that, these days, every small business needs a website of its own. However, knowing that you need your own website is different than actually having a website.

There are a couple of different ways you could go about getting a small business website. One option is to work with a developer to build a website for you.

While working with a professional is a great option for many businesses — and it used to be the only way to get an effective website — it can end up costing a lot, which can make it difficult for small businesses on a budget.

Your other option is to build your own website using a DIY small business website builder, like Websites 360®.

With its ability to relieve stress, undo the day’s tension and poor posture, strengthen from the inside out and rejuvenate, we could all use a little yoga in our lives right now.

Yoga studios, whether operating virtually or in-person, are uniquely positioned to help people who have been stuck at home. However, there are also a lot of challenges that come with operating a yoga studio during a pandemic.

Many of the features that make a yoga class so amazing — focused breathing exercises, hands-on instruction, close-knit community, etc. — also present increased risk amidst the COVID pandemic.

Even as restrictions are lessened and vaccinations are more widespread, your members want to know that you’ll not only provide them with a relaxing, strengthening and rejuvenating experience, but also a safe experience.

The pandemic has forced small businesses in every industry to make changes and stay nimble. The fitness industry is certainly no exception. But, the good news is that there are many things you can do to win, even now.

Today, a small business’s website is its home online. It’s where prospective customers go to learn about the business and services, check out the products, schedule appointments and more.

People are used to instant gratification these days, and they’re also used to the convenience that comes from being able to do almost everything online, from grocery shopping to parent-teacher conferences.

When people visit your small business website, they expect it to have the kind of functionality and convenience that they’re used to. Keep reading to learn about some of the key features your small business website needs in 2021 to meet the needs and expectations of modern consumers online.

Not everyone goes into the office at 9 AM and comes home at 5 PM. And, as the “gig economy” keeps on growing, more and more people will shirk conventional jobs for the freedom that comes from doing their own thing.

Consultants, freelancers, solopreneurs and other people working independently may do all kinds of different things, from graphic design to life coaching, but they all have one very important thing in common. They all need a personal brand website.

The right personal brand website will help you make the right first impression on potential clients or customers, give you control over the narrative, give you an edge over your competition, educate clients and customers about what you’re offering and so much more.

But, here’s the thing. Not all personal brand websites are made equal. Keep reading to learn how to get yours right.

A landing page is a static page that appears when someone clicks on an organic search result, online advertisement, marketing email or other marketing promotion.

If you’re like many business owners who have just gone through the process of building their own website, you might be thinking to yourself, “I’ve designed a killer website, so is it really worth my time and energy to create a whole separate page for ads?”

The short answer is yes. You absolutely need to create a landing page for your online promotions; in fact, most businesses could benefit from creating multiple landing pages for each promotion or campaign.

If you’re now asking yourself, “OK, landing pages are important, but if I invest my time into building them, will it be worth it in the end?”

Not to worry. There are many benefits of using landing pages, and many ways you can use them.

These days, a small business’s reputation is everything. It can quite literally make or break your success.

Here are some key stats to consider from Reputation X:

• 97% of consumers search for local businesses online
• Consumers read an average of seven reviews before trusting a business
• Nearly three out of four consumers say that they trust a business more if it has positive reviews
• 60% of consumers say that they want to work with a business less if it has negative reviews

To summarize, the vast majority of consumers aren’t looking for a business in the phone book anymore; they are looking on Google, Facebook or even Yelp. And, not only do they actively read reviews before choosing to work with a local business, what they read has a real impact on their decisions.

Most people don’t look up local beauty salons in the phone book anymore. Instead, most will ask Siri or turn to Google.

Building a strong online presence for your salon is key to increasing your visibility and getting new clients in the door. And, that starts with building a salon website.

Whether someone finds your salon on Google, Facebook or a local business directory, like Top Rated Local®, they’re going to visit your website to learn more about your salon before they take the leap and schedule an appointment.

Your website is your hair salon’s home online. It’s where all of your marketing efforts and online properties will point, and it’s the one place you have full control over online. Suffice it to say, your website is critical. Here are a few things you can do to get it right.

When people come to your restaurant website, they want to learn about your atmosphere and read your story, but most importantly, they want to see the food you’re serving!

You can write mouth-watering descriptions for every item on your menu, but even if your menu was written by Hemmingway, a description of a plate will never make as much of an impact as a great picture of it will.

Images are a critical aspect of any website, but for a restaurant website, images are the star of the show.

Just take a look at a few of our restaurant website design templates.

The last year was a tough one for the vast majority of small businesses across almost every industry. One of the few exceptions to this was e-commerce, which had a banner year in 2020.

Stay at home orders and social distancing has led to more time spent online, and at least some of that time has been spent online shopping. In fact, retail e-commerce sales grew 27.6% in 2020, which is impressive, especially when you consider that it was projected to drop by 16.5% mid-pandemic.

The traction that e-commerce has gained over this last year isn’t expected to go anywhere anytime soon. Incredibly, e-commerce sales are projected to keep growing in 2021 and are expected to reach the $5 trillion mark this year!

Whether you’re already in the e-commerce game, you’re looking to transition from...

The COVID pandemic has changed the way we do a lot of things, including travel. Fewer people are traveling abroad or heading to luxurious beach resorts, and far more are choosing to take road trips or even have a staycation at home.

COVID has hurt the travel industry in a lot of ways, but with more mini-vacations and road trips, personal vacation rentals have a golden opportunity to increase bookings.

A survey about American travel during COVID found that 64% of Americans say they don’t feel safe flying on a commercial plane. Furthermore, 52% of respondents said that they opted for a road trip and a stay at a vacation home or a short-term rental instead of traveling abroad.

But even with increased opportunity, bookings don’t just happen on their own. You have to take the right steps to set your personal vacation rental up for success. Here’s how.

Use the “so what?” test to make sure your website content hits on the points your customers care about most.

Fitness businesses, including personal trainers, gyms, yoga studios, etc., have been hit hard by COVID.

But, regardless of how difficult 2020 was for your fitness business, it’s a new year. Here are a few things you can do to make your fitness business more successful in 2021.

Decision fatigue is what happens when there are too many choices.

Life is all about making decisions. From the time the alarm starts going off in the morning, and you either decide to face the day or press the snooze button, you’re making decision after decision, and it never seems to stop.

Most of us have been told that choice is good, and most people believe that the more options they have, the better. However, having too many choices doesn’t necessarily translate into having better choices, and all of those options can leave us feeling exhausted and paralyzed about which choice to make. This is called decision fatigue.

What harm could offering an overabundance of choices do to the success of your business? After all, it's good to have options, right?

Turns out, decision fatigue can be a killer when it comes to your conversion rate. The reason for this lies in the Hick-Hyman law, which says that the more choices you present someone with, the longer it will take for them to make a decision.

Having too many options can also make it difficult for...

If your restaurant isn’t already offering online ordering, it’s time to start. Keep reading to learn about just a few of the many reasons why it’s important and how it could benefit your business.

Every attorney needs a professional, modern lawyer website where potential clients can go to learn about the firm and areas of practice, schedule a consultation or appointment, read testimonials and more. However, a great attorney website is just a start.

A website is only as effective as it is visible, and a successful online presence for your law firm means a visible one.

The year that was 2020 wasn’t exactly easy for small businesses. Here are a few things small businesses can do to make 2021 a better, more successful year.

Modern website builders aren’t what they used to be. And, that’s a good thing.

What most people think of when they think of a DIY website is a cheesy design template, a clunky editor that barely works and a cookie-cutter website that ends up looking like every other small business website in your industry.

Back in the day, DIY websites were so simple and unimpressive that building your own website was only acceptable if cost prevented you from getting a “real” website built by a designer.

Luckily, that’s no longer the case. Modern website builders, like Websites 360®, have changed the game for DIY websites.

Is having an IDX feed on your real estate website right for you? The answer is not quite as simple as “yes” or “no.” Instead, the answer is more along the lines of “it depends.”

But first, what exactly is an IDX feed? IDX stands for Internet Data Exchange, and through an IDX feed, a member of the MLS (multiple listing service) can integrate real estate listings into their real estate website.

Here’s a simple breakdown of the benefits and downsides of having an IDX feed.

Some companies believe websites are simply a tool for advertising their services and telling potential customers about themselves.

While having a website to communicate your unique brand and services is the first step toward broadening your company’s marketing efforts, online marketing is an ongoing task, and many companies fail to realize the importance customer feedback has on their online presence.

Customer feedback and reviews can make or break your reputation both online and offline, and are a critical part of your online success. Read on to learn more about the importance of customer feedback, and why you should make online reviews a focus in your marketing plan.

These days, fewer people are looking in the Yellow Pages or asking for personal recommendations for a roofer, and more people are looking online. That’s why every roofer needs a great website.

The good news is that website builders, like Websites 360®, make building your own website quick, easy and affordable, even if you don’t have previous web design experience. However, building an effective roofing website starts with choosing the right design template.

Here are a few tips to help you get it right.

Many business owners are aware of how important online reviews are when finding new customers, but many struggle with actually getting people to leave reviews.

We all know that the best way to get five-star ratings is by perfecting your customer service, but actually getting that review can be a bit trickier.

We’ve put together a few ways to get positive reviews, faster, so you can grow your online authority.

Every small business needs a website, and that’s never been more true than it is today.

For several years now, consumers have looked online for everything from local restaurants and retailers to plumbers and hair salons. But, with the pandemic, it’s become even more critical for small businesses to have a presence online.

More consumers are staying at home, which means that even more consumers are shopping and looking for local business recommendations online. Luckily, with website builders, like Websites 360®, it’s also easier and more affordable than ever to build a modern, professional website for your business.

The recession and economic downturn caused by COVID-19 are still very much a reality small business owners are facing day in and day out in the US.

And, since case numbers are still rising in many places, the challenges small businesses are dealing with are much more complex than the challenges during a typical recession.

However, if there’s one thing that’s true of every recession, it’s that small businesses need to be able to stay top of mind in order to survive.

When it comes to the success of your advertising campaigns, timing is everything. In fact, the timing of your ads is arguably just as important as the content itself.

No matter how perfect or tempting the offer may be, if you can’t get your timing right, it’s not going to do as well as it could have.

Knowing when to launch ads will ensure that the most people will see them. It will also ensure that the right people see your ads, and that they will be in the best position to act on your ads.

A wide range of factors should be considered before releasing your ads to the world, and a lot that goes into pinpointing the perfect time to do so.

If you were to ask most people what the second largest search engine is behind Google, most people would probably guess that it’s Bing or Yahoo.

Believe it or not, it’s actually YouTube, and that means that getting it right on YouTube is incredibly important these days.

In addition to building a website, your small business needs a presence on YouTube, and this is best accomplished by building out a YouTube channel.

However, simply having a YouTube channel isn’t enough. You also need to take steps to grow that channel. One of the ways you can do that is by using hashtags.

Lots of people are familiar with hashtags, but not many people know how to make the most of them. Here are a few tips to help.

When people search for a local roofing company online, they have no shortage of options to choose from.

With so many roofing companies out there, you need to give people who visit your website a reason to stick around.

Unfortunately, if your website doesn’t meet their needs or can’t catch their attention within the first few seconds, they’ll just move on to the next roofer in the search results.

Having a website is an essential first step, and ensuring people find it is also a must, but none of that matters if people aren’t willing to stick around and learn more about your business.

The whole point of having an online presence is to encourage people to use your services, and in order for your website to accomplish that goal, it needs to be effective.

There are a lot of awesome roofing websites out there, and many of them have unique designs and layouts.

However, there are many common elements that the best roofing websites share, and it’s important to keep them in mind while building your own.

There’s no shortage of website builders to choose from. Here are just a few of the many reasons to choose Website 360® for your small business website.

Originally published on 9/20/19

Your website content plays one of the most important roles in creating your online presence. It can tell the story of your unique brand, illustrate your service or product and drive potential customers to purchase.

Once you've chosen the perfect website template, the next step is to figure out what types of content your website needs most.

From blog posts to logos, there are many kinds of content you'll need to consider if you want your website to accurately communicate your product, services and brand.

Whether you're redesigning your website or starting a new website from scratch, gathering and creating your website's content can quickly become overwhelming.

To help make this process a bit easier, our designers have created an overview of the types of content you'll need when starting your website design, as well as some best practices to use when placing content on your website.

Save valuable time by reading these tips before you start building your website.

Every fitness business needs a website where people can learn about your services, sign up for classes, meet your instructors and more. However, not all fitness websites are made equal.

There’s simply too much competition out there to leave your fate up to a subpar website. Keep reading to learn what an effective fitness website looks like.

With 81% of Americans now owning a smartphone, more people than ever have the power to access the internet right in their pocket. Naturally, increased access to the internet has led to increased use. Now, 9 out of 10 American adults use the internet.

People are spending their time online connecting on social media, reading the news, shopping and, you got it, looking for hair salons, restaurants, roofers, dentists and other small businesses.

In the good ol’ days, having a small business website was nice but not absolutely necessary. It was like the icing on the cake to a small business’s brick and mortar location and/or traditional advertising. But, those days are gone.

People aren’t looking for businesses in the Yellow Pages anymore. They’re looking online, and if you want to earn their business, you need to be there when they...

For a real estate agent (or agency), being visible and getting leads and conversions online is largely dependent on the kind of website they have.

A real estate website is a sales tool that never sleeps, and it’s a real estate agency’s main hub online. However, it’s imperative to understand that not all real estate websites are made equal, nor will they all yield the same results.

Having the right real estate website is critical for any agency looking to stand out and get ahead online, but what does it mean to have the “right” real estate website?

The world of digital marketing has certainly changed over the years, and real estate websites are no exception. Today, we’re going to break down the basics of what every great real estate website needs in 2020.

Content marketing is a key part of visibility online. But, unfortunately, not all content is made equal, and the wrong kind of content can actually hurt your online visibility.

In order to figure out how to create the right kind of content online, you need to learn how to avoid creating the wrong kind of content.

Thanks to COVID — and the social distancing restrictions necessary to stop its spread — more and more retailers have had to make the transition to ecommerce.

Ecommerce has been the saving grace for small retailers across the country, but in order to make that transition online as smooth as possible, retailers need the right payment processing provider on their side.

The fact of the matter is that there are many, many different payment processing providers out there, but not all of them are made equal.

With something as important as processing payments, the last thing you want is to choose the wrong one. Luckily, there are a few things all great payment processing providers have in common.

Organic visibility is critical for successful small business websites. And, one of the best things you can do to make your website more visible in the organic search results is to start creating more content on your site.

Content creation is far from the only aspect of search engine optimization (SEO), but it’s an essential piece of the puzzle. One of the best ways to create more content on your website is to start blogging. Here are a few things you can do to make your blog more enjoyable to read.

According to Inc., 91 percent of people are reading online reviews, and what’s more is that 84 percent of them trust reviews just as much as personal recommendations.

People rely on reviews to help them gain some kind of understanding of what a product is really like in person. When people are shopping online and can’t touch or experience a product first-hand, they rely on the experience of others to guide their purchasing decisions.

And, it’s typically not enough to have one or two reviews for each product. You want as many reviews as you can get, because potential customers want to read them, and they want the reviews they read to be current.

A local business’s online reputation is a critical part of its success online and off. People want to know that they can trust you before they decide to hire you, and they’ll look to your online reputation to determine whether or not you’re worthy of that trust.

When it comes to ecommerce marketing, a little know-how can go a long way. Ecommerce marketing is far from rocket science, but not everything about it is common sense, either.

In fact, there are a lot of misconceptions about ecommerce marketing that are widely believed and that can, unfortunately, end up hurting your bottom line.

According to Google Analytics, a bounce is simply “a single-page session on your site.” In other words, if someone visits your website, maybe from a search ad or a link from a review site, and they only visit one page and then leave, it’s a bounce.

It’s not always a bad thing when someone bounces. If you’ve got a single-page website — a blog, for example — it doesn’t matter that you have a high bounce rate, because your visitors don’t have the option to visit subsequent pages in the first place.

But, for most business websites, the homepage is the introduction to the other pages of the site, where purchases can be made or appointments can be scheduled. For websites like these, success depends on getting your visitors to visit more pages and stick around — in other words, it depends on a better bounce rate.