Whether this means hiring your cousin’s daughter who has a great camera and an eye for design or shelling out the big bucks for a real pro, getting high-quality original photos of yourself, your team and your work is one of the best ways to reduce bounce rate and increase conversion (i.e., get people to stay longer and buy more).

Stock photos will do in a pinch, but nothing compares to having your own beautiful, professional images.

Filling your website with plenty of copy lets search engines find you and drive traffic your way. It's also an important part of informing visitors about who you are and what you offer.

Not a writer, you say? We’ll actually write your website content for you and tailor it to your tone and purpose. Just ask.

Have you ever walked into a truck stop and had to hunt for the bathroom, or tried to track down a pack of gum only to find it between the lightbulbs and Boone’s Farm? It’s enough to make you wish you’d chosen the place across the highway.

Make sure your users don’t have this experience when they come to your website. One way to do this is by keeping your top navigation as simple as possible — five to seven tabs is ideal. Give them meaningful names that accurately communicate what visitors will find when they click.