Daniel Cleveland
Google has announced that a "significant" change is coming to their search algorithm. According to Google Webmaster Central, this change is starting on April 21, and will expand on Google's use of mobile-friendliness as a ranking signal.
A Googler even noted that this algorithm change will impact more than 40% of websites on the internet. This means that it will be the most significant mobile algorithm change to date.
According to StatCounter Global Stats, mobile web browsing grew from 17.1% to 28.5% between August 2013 and August 2014. And it is showing no signs of slowing down.
Because of this dramatic growth in mobile usage, Google has had to make adjustments to their search algorithm. The update that is upon us will result in websites seeing penalties in search rankings if they are not mobile friendly.
Luckily, Websites 360® websites come ready for this update. When you run your Websites 360® website through Google's Mobile Friendly Test page, you should find that Google sees your site as mobile-friendly.
Keep in mind that the test is not perfect, as is indicated by the feedback discussion group link.
In addition, heavy use of imagery can result in an unwarranted error for an otherwise mobile-friendly site.
You can also check to see if your website is seen as mobile-friendly by searching for it on your mobile device. If you see a "Mobile-friendly" label next to your search result, then you're all set.
If your website is built with Websites 360®, then you're already ready. The Websites 360® website builder uses responsive design so that your website works everywhere.
If your website isn't responsive, then get in touch with Websites 360® or your current developer and ask about making your website mobile-friendly.
April 21 is the deadline for when this change goes into effect, so even if you don't use Websites 360®, make sure to get your website updated as soon as possible.
After April 21, keep an eye on your metrics to see if you spot any changes in mobile traffic.
If you have questions about responsive design or the mobile-friendly update, contact Websites 360® today by calling (833) 277-1328.