According to Inc., 91 percent of people are reading online reviews, and what’s more is that 84 percent of them trust reviews just as much as personal recommendations.
People rely on reviews to help them gain some kind of understanding of what a product is really like in person. When people are shopping online and can’t touch or experience a product first-hand, they rely on the experience of others to guide their purchasing decisions.
And, it’s typically not enough to have one or two reviews for each product. You want as many reviews as you can get, because potential customers want to read them, and they want the reviews they read to be current.