It used to be that if you wanted a custom small business website, you had to pay a developer to build one for you. That could end up costing thousands of dollars for a small business already on a tight budget.

Luckily, the right website builder makes it easy to build an effective website without the help of a developer. Just make sure that you look for the right one.

Websites 360® is an excellent example of a website builder designed specifically for small businesses. It's easy to use, feature-rich and offers a low-cost solution for creating an effective website, even if you have no prior design experience.

The first thing most people see when they land on your website is the images. Good quality images will make your website look professional, trustworthy and credible.

That's why we recommend hiring a professional photographer to take photos of your business and products. This will ensure that you have high-quality images that will look great on your website.

Of course, you can also use stock images if necessary. But, if it's possible to get professional pictures of your real team, products and business, it will add a lot of value to your website.

Your website should be easy to read and understand. Keep your content simple and to the point. Avoid using overly technical language and industry jargon.

It's also important to make sure that your content is concise. People don't have time to read long paragraphs, so make sure you keep your copy short and sweet.

Finally, make sure your content is engaging. Add stories, facts and interesting information to grab your reader's attention.

More and more people are using their phones to access the internet. That means your website needs to be mobile-friendly.

We recommend choosing a website builder that offers responsive web design templates. A responsive website will automatically adjust for the device being used.

By choosing a responsive web design and formatting your site for mobile users, you can ensure that it looks and works great on any device, from desktop computers to tablets and smartphones.

Search engine optimization (SEO) is the process of optimizing your website so that it will rank higher in search engine results pages.

There are many different aspects of SEO that you need to consider, including keyword research, content optimization and link building. You also need to create keyword-rich content for your website, blog, social media profiles and beyond on a regular basis.

It's important to remember that SEO and content marketing are long-term processes. It takes time to see results. But, by optimizing your website for search engines and creating content on a regular basis, you can increase your visibility and get more organic traffic to your website.

Most people don't surf plumber, roofer or real estate websites for fun. They visit small business websites because they're looking for something specific.

The navigation of your website should be easy to use and intuitive. Make sure that the structure of your website is clear and easy to understand.

You should also make sure that the main pages of your website are accessible from the homepage. This will make it easier for visitors to find what they're looking for, and ensure that they don't get lost in your website.

Your website should be designed to convert. That means it should be designed to turn visitors into leads or paying customers.

To do this, you need to understand your target audience and what they want from your website. You should also make sure that you have a clear call-to-action (CTA) on every page of your website.

Finally, make sure your contact information is clear and easy to find, include contact forms and create a strong lead magnet to encourage visitors to sign up for your mailing list.