Robyn Rivera
No matter how or where someone learns about your business, more often than not, they’ll visit your website before giving you a call to schedule an appointment.
They have a lot on their plate and want to know that they’ve found a good, reputable pest control company to help. Your website will either reassure them or scare them away.
Every pest control company needs a great website. Here’s how to build one.
As any pest control pro well knows, clutter in our homes can attract pests. Clutter on your website won’t do you any favors either.
Clutter can slow down your website, make your website look busy and unprofessional, obscure the message and clog the conversion funnel.
Keep your pest control website simple and free of clutter. Focus on one key element at a time, and make your message singular and clear.
Do you spray for mosquitoes or offer preventative pest control services? Can you help get rid of unwanted snakes or a giant mouse infestation? Are there any pests you specialize in getting rid of or any pests you can’t help with?
You can — and should — answer these questions on your website. But that’s just the first step. In addition to anticipating and answering your visitors’ questions, you also need to make answers easy to find.
Have a clear, easy-to-use menu-style navigation bar on your website. This will make it easy for your visitors to find what they need.
Most of the time when someone is calling a pest control company, they’re under a certain amount of stress. Maybe they’ve been eaten alive by mosquitoes or stumbled upon rat droppings in their pantry.
Regardless of the specifics, they’re distressed, and they want to find a solution they can trust. Your pest control website can play a role in building that trust.
Ask your happy customers for reviews or testimonials. Harness the power of social proof by displaying your best reviews or testimonials right on your website.
Pro tip: Embed the Top Rated Local® reviews widget on your website to make it easy for visitors to read reviews, and for customers to write them.
When someone is dealing with a pest-related emergency, chances are, they’re going to use whatever they have on hand. That means many of your visitors will be using a smartphone to visit your website.
Make sure that your website is designed to meet the needs of all of your visitors – regardless of the device they’re using – by choosing a responsive pest control website design.
A responsive design will adjust automatically to provide the best experience for the device being used. But, it’s also important to keep mobile users in mind by breaking up your text and spacing out clickable elements.
Your website content has many purposes. Its job is to answer questions, educate and inform, build trust, communicate your value and more.
Suffice it to say, your website content wears many hats and is vitally important to the success of your website. It’s critical that it’s well-written and professional.
Keep in mind that content means more than just text. Effective website content is varied, consisting of not only text, but also images, videos and other design elements.
Some people who visit your website are just shopping around, still doing research on pest control companies and trying to decide which one to choose. Others just want to schedule an appointment.
Whether someone visits your site ready to convert or not, it’s important to make it quick and easy for them to do so when they’re ready.
Make sure your contact information is accessible on every page of your website. And, offer more than one conversion path by also using contact forms and click-to-call buttons.
Build a great pest control website for your business with Websites 360®. Our website builder is easy to use, and we have a library of website design templates ready to customize for your business. Get started!