Picking a good design template for your roofing website is a fantastic starting point for building a website for your business. However, it’s also just that — a starting point.

Website templates help to eliminate the need to build a basic design or figure out what you want your navigation to look like, but unless you want a cookie-cutter website that looks like every other roofer’s in your area, you need to be able to make the template your own.

Look for a professional, customizable template on a website builder that’s user-friendly and intuitive. Customizing your website should be fun and easy, not a time-consuming chore that only a web designer can do.

This also ensures that your site is easy to update in the future when you need to refresh your content, add new pages or blogs, and more.

They say that a picture is worth a thousand words, and that’s especially true when it comes to roofing websites.

You only have a few seconds to convince website visitors to stick around and learn more about your business and services. That means that they’ll decide whether to stay or go before they read any of your content, and the best way to reel them in is with great images of your work and team.

Hiring a roofer is a big deal, and your customers want to know that you do good work before they make a commitment to work with you. Look for a template that offers an eye-catching gallery where you can show off your work.

This is especially important if you specialize in a specific type of roofing material, like metal, which is a lot less common than asphalt.

Building trust is important for any small business, but it’s especially important for roofers. Whether someone is looking for roof repair or replacement, it’s no small feat, and most people are going to be very selective about who they trust to get the job done.

Almost every roofer in your community will claim to offer the best service, price and warranty on their website, but every roofer can’t be the best. And, unfortunately, what a roofing company says about itself only holds so much weight.

When you display your positive customer testimonials on every page, you don’t have to say that you’re the best. Your customers will do it for you! And, you can bet that what customers say about you will hold water with consumers.

People trust reviews and listen to them. Look for a website template that allows you to highlight your positive roofer reviews and build that much-needed trust that turns website visitors into leads, and leads into customers.

When someone is ready to take the leap and request a roofing estimate or an appointment, you want to make it as easy as possible for them. With every unnecessary click, you’ll get fewer and fewer conversions.

No one should have to visit your Contact Us page in order to get a hold of you, nor should they have to search your site for your contact info. You want it to be easy for your customers to request an estimate, find your phone number or request a contact, no matter what page they land on.

Make sure that the website template you choose displays your business information (specifically name, address and phone number) on every page. It’s also a good idea to embed a contact form on every page, so that leads can choose the best option for them to contact you.

Having a stand-out roofing website is a big step in the right direction when it comes to establishing an online presence; however, it’s just that — the first step. Just having a website isn’t enough to get it seen by potential customers.

The good news is that there are lots of ways that you can drive traffic to your website and make your roofing business a lot more visible online. Social media, for example, is a great place to connect with your community, and you can directly target people looking for your services with paid ads. But, for long-term success, SEO (search engine optimization) is critical.

It can take time to get to page one of Google for roofing keywords and other search engines, but once you do, you’ll benefit from lots of free clicks and organic traffic. SEO is an ongoing thing, but having a website template that makes it easy to get it right is a great first step.

Most people are not going to be looking at your roofer website on a laptop or desktop computer, so it really doesn’t make sense to design a website with only these users in mind. However, many businesses — to their detriment — still don’t have mobile-friendly websites.

You want a website that will look just as good and operate just as functionally regardless of whether a visitor is using a smartphone, tablet, laptop or desktop computer. That means that you need to look for a responsive website design template.

Websites with responsive designs offer an optimal experience on any device because they automatically reconfigure themselves based on the device behind used. This ensures a consistent user experience across devices.