With more businesses — and consumers — online than ever before, visibility is the name of the game these days. There are lots of ways that your business can be more visible online, including paid advertising and content marketing.
Paid ads are probably the most direct and quickest way to get your business more visibility online; however, paid ads are always going to be just that — paid. With paid advertising, there’s a price to pay every time someone sees your business online. But, not to worry. There’s a much more cost-effective way to increase the visibility of your business.
Content marketing is the key to SEO (search engine optimization), which is an essential part of getting your website to rank organically in the SERP (search engine results pages). When your site ranks organically, you’ll have greater visibility without the cost, and every click you earn will be free.
From a visibility standpoint — especially one where cost is a consideration — content marketing is a definite must. But, it’s not something that happens overnight. SEO is the long game, and while it absolutely pays off in the end, it takes patience and consistent content marketing, which can be a challenge for many businesses.
Today, I hope to help you get it right.