A common misconception about website footers is that they’re pointless and totally worthless. In fact, the footer is probably the most underrated part of your entire website.
The reason the footer is so undervalued might be because it’s located at the very bottom of the site, and most people focus the majority of their attention above the fold. But, there’s something to be said for a good website footer.
The reality of the situation is that your footer is actually one of the most important pieces of real estate on your website. Why? Because it appears on every page of the site. That means that anything you put in your footer is virtually guaranteed to be seen by anyone who visits your website.
Not only do your visitors see the footer of your website over and over again on every page of your website, but so do search engines. Information that’s exposed to search engines repeatedly will be prioritized over other information on your site.