Schema.org provides a collection of shared vocabularies webmasters can use to mark up their pages in ways that can be understood by the major search engines: Google, Microsoft, Yandex and Yahoo! Webmasters can use the schema.org vocabulary, along with the microdata format, to add information to their HTML content. While the long term goal is to support a wider range of formats, the initial focus is on Microdata.
At Websites 360®, we’ve done all the work for our customers on the backend of our platform to be ready to take advantage of this movement. Our software is built with structured data so we can serve up our customer's content the way search engines prefer. Take a look at this example for ASTI, one of our favorite restaurants in Austin, Texas. When you search for "ASTI menu” the search results display the actual menu data from the ASTI website. Too cool!
Here's to smarter search results!