Once we've picked our fonts, the rest is a breeze. All we have to do is decide on size and color.

Sizes are subject to personal preference but there are a few standard guidelines we can follow.

• Page titles - Make these as large as you like, but they should never be smaller than the content of our paragraphs. A good range to stay in is between 36 and 72 pt type.
• Subtitles - These should be slightly smaller than our page titles to give emphasis without overshadowing the more important page title. These are used primarily to give the reader's eye a break between subjects on your page. Shoot for between 20 and 32 pt type.
• Content - This is most likely the largest amount of type on our pages. This is also what we want our visitors to read, so make it easy on them. If a long blog post has 10 pt font and you have to squint to read the whole thing, are you going to stick around for the ending? Probably not. A good rule for content is to make it no smaller than 14 pt and no larger than 20 pt.

Next we can add color, remembering to be especially conservative with colors on content we want users to be able to easily read. For example, reading a paragraph of neon green text on a white background is no easy feat.

Most times text color on the web is used to highlight information, hyperlinks or to show what page you are currently on.

Take a look at Happy Hemp's website. Click through the different pages on their navigation. See how the text of the page you are on turns green? Subtle, right? Sometimes subtle is all you need to make a difference.

While the options of color on your website are endless, here are a few guidelines on text color:

• Remember readability. If you wouldn't want to read yellow text on a green background then your visitors probably won't either.
• Be kind to others' eyes. If the font looks too small to you, then it will be too small for someone else.
• Do not make your paragraph content blue. Blue is a universal color for hyperlinks and will confuse readers.