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Why You Should Consider SMS Marketing

Here at Websites 360®, we’re proud to say that our one-of-a-kind website builder makes it possible for anyone to build a great website for their business, regardless of how much or how little design experience they have under their belts. And, while having a website is a must for any small business these days, it’s just the first step for businesses that are serious about getting their name out there.

Once you’ve built the right business website, you need to start marketing your business, and there’s one marketing channel that’s commonly overlooked but shouldn’t be — SMS marketing.

SMS marketing is one of those most misunderstood marketing channels, which is a shame because it’s something that many small businesses could benefit from. Today, I hope to help you understand the truth about SMS marketing and how you could use it to your advantage.

8 Benefits of SMS Marketing

#1. It’s engaging.

When it comes to engagement, no other channel can compare to SMS marketing. While an email can go unread for days or weeks and a phone call can be ignored, text messages are often read right away, even before they’re opened in some cases. In fact, SMS marketing has a 98 percent open rate, and 90 percent of marketing texts are read within just 30 seconds.

Part of the reason why SMS marketing is so very engaging is that it’s also very targeted, and there’s a much higher chance that the message you’re sending will get to the intended target. And, since sending unsolicited text messages is shady at best and illegal at worst, it means that people have to opt into them, which also means people will be more willing to actually look at the texts you send.

#2. It’s interactive.

Most forms of marketing are about presenting information to an audience, but with SMS marketing, responding is as easy as clicking the reply button for your audience. With text messaging, you can send quick, to-the-point offers to your audience, and it’s just as quick and easy for them to send you their response.

#3. It’s cost-effective.

Looking for an effective way to get your name out there without having to spend an arm and a leg to do so? If so, SMS marketing should absolutely be on your list.

One of the biggest benefits of SMS marketing is how affordable it is, especially when you compare it to traditional forms of outbound marketing, like television ads, billboards, and radio ads. When you want to get the word out without breaking the bank, sending a bulk text is the way to go.

#4. It’s instant and direct.

Some forms of digital marketing involve a lot of extra fluff and filler. But, that’s not the case with SMS marketing. You only have 160 characters to work with, which means that your message needs to be clear, concise, and to the point. Because of this, your message can also be digested quickly and acted on quickly.

In addition to short and sweet messages that get straight to the point, SMS marketing also allows for near-immediate communication. Once you send out a text, your audience will receive it almost instantly.

#5. It won’t take up a lot of your time.

With SMS marketing, you can reach a wide audience in a matter of seconds. Effect text messages are short and sweet, which means that you don’t have to spend a lot of your time developing them. And, since you can send texts to a wide-ranging audience almost instantly and get quick responses in turn, it frees up more of your time to focus on other aspects of your business.

#6. It’s trackable.

The ability to track the success of your campaigns is a critical part of any marketing strategy. This tells you which channels are the most effective for you and your unique audience, and it helps you to fine-tune your campaign to make them more effective and convert better.

With SMS marketing, you can easily track your campaigns, including who has opened your texts, ignored your texts, and what links they’ve clicked. You can utilize the data to increase the return on your investment.

#7. It’s versatile.

SMS marketing is an incredibly versatile channel, and it can be used to get the word out about just about anything. Whether you’re promoting a sale, offering a coupon or a temporary discount, promoting a new product or service, rewarding customers who have been loyal to your business, or sharing news about your business, SMS marketing is a great option.

#8. It’s effective!

What’s the point of investing your time and money into a marketing channel that doesn’t work? With SMS marketing, you don’t have to worry about that, because if there’s one thing that’s true of SMS marketing, it’s that it works.

The number one reason to utilize SMS marketing is that, when done right, it can be incredibly effective. SMS marketing is powerful to say the least, with 29 percent of recipients going on to click links in texts, and 47 percent of those recipients going to make direct purchases. Furthermore, text coupons are redeemed at a rate that’s 10 times the rate of traditional coupons.

SMS marketing is a great channel for any small business to take advantage of, whether as a stand-alone channel or as a complement to one of your existing channels. But, no matter what channel you choose to market your business, it’s critical that you have a solid website to back up your efforts.

If your small business website isn’t what you need it to be, start building your website with Websites 360 today. Our website design templates are built to be mobile-friendly, SEO-friendly, fast, and fully customizable. Get started today.