Social media marketing is a great way to reach out to potential customers and promote your small business website. But, it's not enough to just have a Facebook or Instagram profile for your business.

Make sure to post regularly and include a link to your website in your profile or bio section. In addition to organic social posts, you can also use paid social media advertising to reach a wider audience.

Search engine optimization (SEO) is the process of making your website more visible in search engine results pages (SERPs).

There are a number of things you can do to optimize your website for SEO, including:

• Researching and using relevant keywords
• Optimizing your website's title, meta and image tags
• Creating quality content
• Building backlinks to your website

With SEO, you can get in front of people actively searching for keywords that are relevant to your business. These people are low-cost, high-quality leads that can help you drive results.

Don't put all your eggs in one basket when it comes to advertising. Instead, invest in a multi-channel approach that combines paid search, display advertising, retargeting and social media marketing.

This will help you reach potential customers on multiple platforms and touchpoints, increasing the chances they'll see your small business website.

Make sure that you carefully monitor the performance of your campaigns. This will help you determine which channels are providing the most ROI so you can adjust your budget accordingly.

Email marketing is a fantastic way to reach people who have already shown an interest in your business. It's also an effective way to keep your current customers up-to-date on what's new with your business.

When creating email marketing campaigns, make sure to:

• Include a call-to-action (CTA) that links to your website
• Use images and infographics to break up text and add visual interest
• Segment your list so you're sending relevant content to each group
• Personalize your emails as much as possible

Email marketing is a great way to boost traffic to your small business website while also nurturing leads and maintaining relationships with current customers.

Look for opportunities to collaborate with other businesses, especially ones that complement your own. For example, if you sell eco-friendly home goods, team up with an interior design company or green home-building firm.

Together, you can create joint marketing campaigns, share each other's content and cross-promote your products or services. This can help you reach a larger audience and drive more traffic to your small business website.

An easy place to start is with guest blogging. Partner with a complementary business to write informative blogs for their website, and feature their blogs on your website. This will create valuable backlinks and increase your traffic.

Public relations (PR) is the process of managing the relationships between your business and the public.

There are a number of ways you can use PR to drive traffic to your small business website, including:

• Releasing press releases
• Giving interviews
• Speaking at events

PR can help increase awareness for your brand and products, which can lead to more traffic for your small business website.

Finally, don't forget to analyze your website traffic data. This will help you understand where your visitors are coming from, what they're doing on your site and how you can improve their experience.

The Marketing 360® Intelligence app offers easy-to-read website analytics that can help you monitor and maximize your website traffic.