The main headline, or H1, of your hero section is the most important piece of text on your page. It's what tells people what your business does and why they should care. It also helps your website rank higher on search engines, like Google.

That's why it's critical to include your best keyword in your H1 on your homepage.

For example, let's say you're a small business that sells eco-friendly cleaning products. Your best keyword might be "eco-friendly cleaning products."

If you include this keyword in your H1, it will help your website rank higher on Google when people search for that term. It will also let visitors know immediately what your small business is all about.

Your main subheadline, or H2, should highlight the benefits of working with your small business.

For example, if you sell eco-friendly cleaning products, some of the benefits you offer might be that your products are safe for the environment, they're gentle on sensitive skin or they're effective at removing tough stains.

Make sure to include these benefits in your H2 so that visitors know what sets your small business apart from the competition right when they visit your page.

This will help to clear up any confusion and make the best possible first impression on your website visitors.

While your H1 (headline) and H2 (subheadline) are both important pieces of text, the subheading is often what people will read first.

This is because our brains are hardwired to look for patterns and scan for information in short bursts. So, if your headline is longer and more complex, people will often skim over it and jump right to the subheading.

This is why it's so important to make sure your subheading content is clear, concise and packed with value. Otherwise, you risk losing visitors before they even get a chance to learn more about your small business.

Here are a few tips for making your subheading content count:

• Use short, simple sentences
• Highlight the benefits of your small business
• Use strong verbs to grab attention

By following these tips, you can be sure that your subheading content is effective and engaging.

Your call to action, or CTA, is one of the most important elements on your page — and your homepage hero section. This is because it tells visitors what you want them to do next.

For small businesses, the goal of your website is usually to generate leads or sales. So, your CTA should be something that encourages visitors to take that next step.

Some examples of effective CTAs for small business websites include "Sign Up Now," "Get a Free Quote" or "Buy Now."

Whatever CTA you choose, be sure to make it large, clear and easy to find on your hero section. The last thing you want is for visitors to miss your CTA because it's small or hidden.

If you want visitors to take the next step and click on your CTA button, you need to earn their trust first. And, one of the best ways to do that is by including trust badges in your hero section.

Trust badges are small logos or symbols that show visitors that your small business is credible and trustworthy. They typically include things like "BBB Accredited" or "SSL Secured."

If you have any trust badges for your small business, make sure to include them in your hero section. This will help to build trust with visitors and encourage them to take that next step.

Your hero section is prime real estate on your small business website — so make sure to use it wisely. One of the best ways to do this is by including a professional image or video.

An image can help give visitors a better idea of what your small business is all about. And, a video can be even more effective at engaging visitors and getting your message across.

If you decide to use an image, be sure to choose one that's high-quality and relevant to your small business. The last thing you want is for visitors to see a blurry or unprofessional image in your hero section.

The same goes for videos. Be sure to choose a video that's high-quality and relevant to your small business. Otherwise, you risk turning visitors off and losing their attention.

With more and more people using their smartphones and tablets to browse the web, it's important to make sure the hero section of your small business website looks great on mobile.

This means that your hero section should be designed with mobile users in mind. It also means making sure it's easy to read and navigate on a small screen.

Any time you make changes to your small business website hero section, take a few minutes to test them out using your smartphone. This will help to ensure that everything looks and works as it should.