How to Make Your Landing Page Convert Thumb.jpg

Conversions can mean many different things. A conversion might be the sale of a product, or it might be a signup for your newsletter. Someone filling out a contact form, calling you for an estimate or scheduling an appointment are also examples of conversions. But, no matter what conversions mean to you, they’re the one goal of any landing page.

There are all kinds of different landing pages out there, but they’re all built for one purpose and one purpose only — to convert. If your landing page isn’t converting, then it isn’t effective. Luckily, there are a lot of things you can do to make your landing page more effective.

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Nine times out of 10, when someone decides to give you a shot and schedule an auto service appointment, they’ll decide to check out your website first.

Your auto service website is your shop’s home online. It’s what makes a first impression on prospective customers, sets expectations and lays the foundation for trust with potential leads.

But, even if you have the best auto shop website in the world, it’s not going to do much for you if you do nothing to promote it. Luckily, there are lots of ways to drive traffic to your auto service website and, ultimately, get more leads in the door.

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The National Retail Federation shows that 40% of shoppers start their holiday shopping before Halloween. So if you’re not prepared for the holiday season by October, you’re missing out! But what is the best online marketing strategy for the holidays?

Here are 7 steps to get you ready for the holiday season:

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When you decide to build your own website with the website builder from Websites 360®, you’ll have lots of beautifully designed templates to choose from. And, although our templates are stunning on their own, they can — and should be — customized for you!

Website templates have a reputation for being cookie-cutter, but it’s only because many business owners make the mistake of leaving the template they use as is with minimal changes. With the ability to fully customize your website, you can make your Websites 360 site truly your own.

There’s a lot of competition online, and it’s important to ensure that your business’s website will stand out among the crowd. That means that you need a little bit of creativity on your site.

As important as creativity is when designing your website, the ability to actually find the spark of creativity can sometimes seem out of reach. We all have the ability to be creative, but some of us are more creative than others. It’s also not something that comes naturally to all of us.

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No matter how or where someone learns about your business, more often than not, they’ll visit your website before giving you a call to schedule an appointment.

They have a lot on their plate and want to know that they’ve found a good, reputable pest control company to help. Your website will either reassure them or scare them away.

Every pest control company needs a great website. Here’s how to build one.

7 Tips for Better Product Categories Thumb.jpg

On most e-commerce websites, a lot of thought goes into product pages, and rightly so. But unfortunately, with such a heavy focus on product pages, many businesses end up overlooking the product category pages, which are arguably just as important as the product pages themselves.

Today, I hope to help you get your product category pages right.

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Want to get more clients through your veterinary practice’s doors? See six marketing tips you can start using to grow your veterinary practice.

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Not all key performance indicators (KPIs) are made equal, and some are much more important to keep track of than others.

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Your website is your moving company’s home online. Even if someone hears about your company from a friend or a coworker, there’s a good chance they’ll visit your website before scheduling an estimate.

You need your website to make the right impression — to turn your visitors into leads. Here’s how to build a moving company website that converts.

Tips to Grow Your YouTube Channel-Thumb.jpg

When most people think of search engines, they think of Google and Bing, but there’s one other big one that small businesses need to consider when building their marketing strategy — YouTube.

YouTube is actually the second most popular search engine, right behind Google. It also happens to be underutilized by small businesses. With billions of users and limited competition, YouTube has the potential to be a highly impactful marketing channel for small businesses.

YouTube marketing starts with building a strong channel for your business.