Small business website design is often thought of as being overly complicated and expensive. However, this doesn't have to be the case!
With a simple and affordable website builder, like Websites 360®, it's easy to create a beautiful and functional website for your small business.
But, even with a library of beautiful, modern website design templates and an intuitive drag-and-drop editor, it's important to realize that not all small business websites are made equal.
If you want your small business website to stand out from the crowd and make the right first impression on prospective leads and customers, you need to learn how to get it right. This includes knowing which website design myths to avoid.
Here are seven myths about small business website design that you should know:more
With the Websites 360® website builder, it's easier than ever to build your own small business website. A library of beautiful, customizable templates and an easy-to-use, drag-and-drop editor mean you can develop a next-level website for your business, even if you have zero website design experience.
But, regardless of how great your website turns out, it won't do you much good if no one sees it. That's why you need a small business marketing strategy built to drive traffic to your website.
There is no one-size-fits-all answer when it comes to driving traffic to your small business website. However, there are a few key strategies that can help you get more visitors to your site.more
There’s one question that’s been around since the first website builder was created. Should you build your own website or hire a professional to do it for you?
This question has been asked time and time again by SMBs across the world. Every business needs a website, but knowing whether you should build it yourself or hire someone to do it for you is a whole other matter entirely.
The truth is that there’s no one right answer, and whether or not building your own website is right for you will depend on a long list of factors. Today, I hope to clear up the issue for you just a little bit.more
Small business marketing has changed a lot over the last few years. The internet has made it easier than ever for businesses to reach a wider audience, and increasing online visibility has become essential for small business success.
In the age of online marketing, video has emerged as one of the most powerful tools available for small businesses.
Video is an incredibly versatile medium that can be used for a variety of purposes, from promoting a product or service to simply sharing information about your business. Here are a few of the many reasons why you should use video in your small business marketing strategy.more
Every small business needs a great website. It's your business's home online. It's where people go to learn more about who you are and what you have to offer. And, it's often the first introduction to your business for leads and customers.
However, your small business website won't do much for you if no one can find it online. That's where website SEO (search engine optimization) comes in.
SEO is the process of making your website more visible in search engine results pages (SERPs). The higher your website ranks in SERPs, the more likely people are to find it when they're searching for businesses like yours.
Unfortunately, SEO can be pretty complex. There are a lot of ranking factors that search engines, like Google, take into account when deciding where to rank your website. And, those ranking factors are constantly changing.
That's why it's so important to have a solid understanding of website SEO if you want your small business website to be successful.
To help you out, we've put together this small business guide to website SEO.more
From a user experience standpoint, almost no other aspect of your website design is quite as important as the navigation. How you design your site’s navigation will affect how people search for the information they need on your website, how easy your website is to use and how easy it is for website visitors to become clients or customers
Not only does the navigation of your site affect the user experience, but it also affects how your site ranks in the organic search results. This, of course, affects how many people have the potential to see your website.
There’s no doubt about it, having the right navigation design is an important part of getting the design of your site right. In this blog, I hope to help you learn what you need to in order to design the kind of navigation that will please users and search engines alike.more
In this day and age, every small business needs a website. It's where prospective customers will go to learn about your business, shop for products or book a service. It's often your first impression, and it's your small business's home online.
However, it's important to realize that not all small business websites are made equal. A small business website that's poorly designed, difficult to navigate or doesn't offer what visitors are looking for is not going to do your business any favors.
If you want your website to convert visitors into leads and customers, you need to put some thought into the design and functionality of your site. Here are some tips to help you build a small business website that converts.more
An effective website is essential for modern small businesses. And, website builders, like Websites 360®, make it easier than ever to build your own, even if you don't have any web design experience.
However, even with the help of a website builder, it's not uncommon to face web designer's block. After all, your website is a critical piece of your success, and you want to make sure that you get it right.
Here are a few key tips to help you overcome web designer's block and build an effective small business website.more
Websites have changed a lot over the past several years.
The first website was created in 1991, and in the 30 years that websites have been around, they’ve evolved numerous times. And, the reason websites have evolved is that the way people use them and how they look at them have also evolved.
It used to be that the only way someone might encounter your website is on a desktop computer, but these days, everyone has a fully functional computer in their pocket that they can check your website out on. It used to be people would only search by putting keywords into Google, but now, people can search by asking Siri or by saying, “Hey Google.”
Your website is your business’s main hub online, and it needs to be effective. However, because websites are changing and evolving at such a rapid rate, it’s also important to recognize when your site is no longer effective.more
The content on your small business website is important for so many reasons. Not only does it tell your visitors who you are and what you do, but it also helps to set the stage for the kind of UX (user experience) your website provides.
Think about it this way — the better the content on your site, the more likely visitors are to stick around and explore. On the other hand, if your content isn't up to par, it can send your visitors toward the back button.
Your website content can make or break your small business website. Here are a few tips to help you get it right.more