For a real estate agent (or agency), being visible and getting leads and conversions online is largely dependent on the kind of website they have.

A real estate website is a sales tool that never sleeps, and it’s a real estate agency’s main hub online. However, it’s imperative to understand that not all real estate websites are made equal, nor will they all yield the same results.

Having the right real estate website is critical for any agency looking to stand out and get ahead online, but what does it mean to have the “right” real estate website?

The world of digital marketing has certainly changed over the years, and real estate websites are no exception. Today, we’re going to break down the basics of what every great real estate website needs in 2020.

When it comes to nurturing leads and customers, almost no other medium is quite as effective as email marketing. Thanks to smartphones, most people’s inboxes are right in their pockets, and emails are often checked almost immediately.

Not only does email marketing give you direct, almost-instant access to your customers and leads, but it gives you a much more personal, targeted way to connect. Nine times out of 10, the more personal and targeted the campaign, the better the results, which may explain why email marketing has such a high ROI.

You can do almost anything with email. Request reviews on previous product purchases or services, recommend additional, complementary products or services, follow up after appointments, send birthday wishes and exclusive offers, announce sales and upcoming promotions and a whole lot more.

When done right, email marketing is incredibly effective for a variety of goals and objectives. It can help you get repeat business, build a strong reputation, drive sales and more.

It’s important to realize, though, that not every...

Not all key performance indicators (KPIs) are made equal, and some are much more important to keep track of than others.

Content marketing is a key part of visibility online. But, unfortunately, not all content is made equal, and the wrong kind of content can actually hurt your online visibility.

In order to figure out how to create the right kind of content online, you need to learn how to avoid creating the wrong kind of content.

Thanks to COVID — and the social distancing restrictions necessary to stop its spread — more and more retailers have had to make the transition to ecommerce.

Ecommerce has been the saving grace for small retailers across the country, but in order to make that transition online as smooth as possible, retailers need the right payment processing provider on their side.

The fact of the matter is that there are many, many different payment processing providers out there, but not all of them are made equal.

With something as important as processing payments, the last thing you want is to choose the wrong one. Luckily, there are a few things all great payment processing providers have in common.

Having a beautiful ecommerce website is just the first step toward success online. You also have to make your products visible, and in order to do that, you need to learn how to optimize them properly for search engines.

Organic visibility is critical for successful small business websites. And, one of the best things you can do to make your website more visible in the organic search results is to start creating more content on your site.

Content creation is far from the only aspect of search engine optimization (SEO), but it’s an essential piece of the puzzle. One of the best ways to create more content on your website is to start blogging. Here are a few things you can do to make your blog more enjoyable to read.

According to Inc., 91 percent of people are reading online reviews, and what’s more is that 84 percent of them trust reviews just as much as personal recommendations.

People rely on reviews to help them gain some kind of understanding of what a product is really like in person. When people are shopping online and can’t touch or experience a product first-hand, they rely on the experience of others to guide their purchasing decisions.

And, it’s typically not enough to have one or two reviews for each product. You want as many reviews as you can get, because potential customers want to read them, and they want the reviews they read to be current.

If you’ve ever received not-so-great feedback about your business, I don’t need to tell you that it’s not exactly fun. However, just because some of the feedback you get is negative, it doesn’t negate the benefits of collecting it.

Having a beautiful website can go a long way for any small business, but only if the site is visible enough that potential customers will see it. That’s where Search Engine Optimization (SEO) comes in.

SEO is all about helping your site rank higher in the organic search results for relevant keywords, and it’s a critical aspect of a business’s long-term success online.

SEO isn’t the only way to make your website more visible. You could (and should) increase your visibility through search advertising, social media marketing and management, and by getting listed on the applicable review sites and directories, but a focus on SEO is the key to affordable, long-term visibility.

Although SEO is incredibly important, it’s also one of those things that’s highly misunderstood. Part of the reason for this is that Google’s search algorithm is always changing in an effort to continually improve the experience for its users. That means what worked to get your website ranked a month ago may not fly today.

The other big reason why there’s so much about SEO that’s...