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Want a Better Email Marketing Click Through Rate_ Thumb.jpg

Having a professional-looking, SEO-friendly, responsive website is the first step toward connecting with new and existing customers online, which is something that is an absolute must amid the coronavirus pandemic. However, it’s just the first step.

Your website is your business’ main hub online, and it’s where you send people to learn more information about your business, learn about the goods and services you offer, and learn more about your industry as a whole. However, it doesn’t do a lot when it comes to maintaining strong connections with customers.

If your small business is like many, you’ve had to adapt to coronavirus in more ways than one, and you may have even had to temporarily close your doors. But, even if you’re not actively in business at the moment, it behooves you to stay relevant by staying in touch with your customers, and that’s where email marketing comes in.

Most forms of digital marketing, like paid ads and SEO, are about getting your name out there in front of new customers and building more awareness around your brand. But, email...

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Key Content Marketing Tips for Small Businesses Thumb.jpg

With more businesses — and consumers — online than ever before, visibility is the name of the game these days. There are lots of ways that your business can be more visible online, including paid advertising and content marketing.

Paid ads are probably the most direct and quickest way to get your business more visibility online; however, paid ads are always going to be just that — paid. With paid advertising, there’s a price to pay every time someone sees your business online. But, not to worry. There’s a much more cost-effective way to increase the visibility of your business.

Content marketing is the key to SEO (search engine optimization), which is an essential part of getting your website to rank organically in the SERP (search engine results pages). When your site ranks organically, you’ll have greater visibility without the cost, and every click you earn will be free.

From a visibility standpoint — especially one where cost is a consideration — content marketing is a definite must. But, it’s not something that happens overnight. SEO is the long game,...

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How to Make Your Landing Page Convert Thumb.jpg

Conversions can mean many different things. A conversion might be the sale of a product, or it might be a signup for your newsletter. Someone filling out a contact form, calling you for an estimate, or scheduling an appointment are also examples of conversions. But, no matter what conversions mean to you, they’re the one goal of any landing page.

There are all kinds of different landing pages out there, but they’re all built for one purpose and one purpose only — to convert. If your landing page isn’t converting, then it isn’t effective. Luckily, there are a lot of things you can do to make your landing page more effective.

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7 Reasons to Update Your Website Thumb.jpg

The world of web design and digital marketing is constantly evolving. Your business’ ability to change with the times and stay up to date directly relates to how visible it is online. Knowing when to update your website is incredibly important these days, and there are many reasons why you might want to consider it. Here are the top seven:

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6 Things You Can do to Get More Conversions Thumb.jpg

If there’s one thing you want out of your website, it’s conversions. Conversions for you might mean product sales, calls, contact form fill-outs, or even email sign-ups. Whatever they mean to you, they are why you built (or are building) your website in the first place, which means that you need to keep them in mind in everything you do.

There are a lot of things that affect conversions, and too often, people only think about them in terms of advertising. However, getting conversions starts long before you start advertising; it actually starts with how you design your website.

The way that you design your website from the beginning will play a role in how well it converts in the end. And, from a design standpoint, there are plenty of things you can do to get more conversions out of your website.

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Microcopy_ What is it & How to Get it Right Thumb.jpg

Designers often get caught up in the more visual aspects of website design, like colors, imagery, typography, etc. that they sometimes overlook the seemingly minor aspects, like microcopy.

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5 Reasons to Include a Blog on Your Website thumb.jpg

Having a website is a great start for any business in establishing an online presence and being more visible online. And, regardless of the industry you’re in or how big or small your business may be, your business website needs a blog.

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Pitfalls to Avoid While Building Your Website Thumb.jpg

These days, there are many different website builders out there that can make building a website for your business possible, even if you have little to no experience with web design. But, even if it’s easy to make a website for your business that looks great, that doesn’t necessarily mean it’s easy to build a site that sells.

At the end of the day, there’s only one thing that you want out of your website — you want it to convert. However, there are many different mistakes business owners and web designers alike commonly make while building websites, and in order to get your site right, you need to know what they are so that you can avoid them.

Today, I’m going to help you learn how to build an effective, attractive website that converts web visitors into clients or customers by helping you avoid the most common website issues.

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The Pros & Cons of Building a DIY Website Thumb.jpg

There’s one question that’s been around since the first website builder was created. Should you build your own website or hire a professional to do it for you?

This question has been asked time and time again by SMBs across the world. Every business needs a website, but knowing whether you should build it yourself or hire someone to do it for you is a whole other matter entirely.

The truth is that there’s no one right answer, and whether or not building your own website is right for you will depend on a long list of factors. Today, I hope to clear up the issue for you just a little bit.

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Tips for Building a Great Roofing Website Thumb.jpg

When people search for a local roofing company online, they have no shortage of options to choose from. With so many roofing companies out there, you need to give people who visit your website a reason to stick around. And, unfortunately, if your website doesn’t meet their needs or can’t catch their attention within the first few seconds, they’ll just move on to the next roofer in the search results.

Having a website is an essential first step, and ensuring people find it is also a must, but none of that matters if people aren’t willing to stick around and learn more about your business. The whole point of having an online presence is to encourage people to use your services, and in order for your website to accomplish that goal, it needs to be effective.

There are a lot of awesome roofing websites out there, and many of them have unique designs and layouts. However, there are many common elements that the best roofing websites share, and it’s important to keep them in mind while building your own.

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