Organic visibility is everything nowadays.

Visibility is essential to the success of any business online, and although there are a lot of ways that you can pay to make your business visible online, your long-term success depends on your organic visibility.

Organic visibility, which is earned through SEO (search engine optimization) and content marketing, means ranking on page one for relevant search terms without having to pay an arm and a leg for ads. When you have organic visibility, every click is a free lead.

These days, when someone searches online for a business or a product, the chances of them looking past the first few listings are small, and the chance of them looking past the first page is practically nonexistent. This means that if you’re not on page one of search, your business may as well not exist online at all.

There are so many things that can impact the SEO of your website and your organic rankings online, from the relevancy of your keywords to the...

From getting five-star reviews to staying top of mind with monthly newsletters, email marketing is a fantastic tool for many small businesses. But, it’s highly underrated, and a lot of small businesses don’t understand how valuable it can be. Here are just a few of the many reasons to start using email marketing.

Every auto shop needs a website, but not all auto websites are made equal. It does you no good to have an auto shop website that doesn’t convert your visitors into leads. Here’s a quick guide to help you design a more effective, more converting auto shop website.

Your website has an important job: communicate your brand’s message and get users to convert. How you define a conversion might differ; you might classify a conversion as a direct purchase, or by a user clicking through to another page.

No matter what your ultimate marketing goal is, you want to do everything in your power to make sure your website is doing its job effectively. Have you considered adding video content to help drive conversions? If not, then read on.

Video is not only changing the way websites are built, but also how users interact with websites, browse, convert, and more. The number of people watching videos online only continues to grow. In fact, video is predicted to make up approximately 80 percent of all global traffic by the end of 2019. More people are interacting with brands that create video content consistently, and many consumers now expect to learn about products or services through a brand video. Forty-three percent of consumers...

Fitness businesses have a lot of competition, but there are many things you can do to get ahead of your competition and grow your business. Here are a few fitness marketing tips to get you started.

Your restaurant website is probably the most important part of your digital marketing strategy, and whether you’re designing it yourself or hiring a designer, it’s important to get it right. Here’s how.

As a business owner, you work hard to provide excellent customer service for your clients. You may have perfected your customer service on the job, but what about on the internet? Your online presence is essentially an extension of your business, and online reviews bring extra opportunities to build relationships, solve problems and improve your business’s reputation.

Just like a property needs curb appeal to bring in buyers, a website needs the right imagery and content to capture website visitor's attention. See four things you should include on your real estate website to attract more visitors, and turn them into clients.

The great thing about website builders — like Websites 360® — is that they make it possible for every business to build its own website. For one, it’s much more affordable to build your own website than it is to hire a designer to do it for you, and two, you no longer need to have years of experience in web design to get it right.

With a plethora of incredible website templates to choose from and a user-friendly website builder, every business can have a great-looking website. However, that doesn’t change the fact that some websites are more effective than others at meeting certain goals or providing a pleasant user experience for visitors.

No business owner wants a website just to have a website. You want a website to build awareness in your brand, convert and help you capture data about your customers, among many other things. In order to build an effective, user-friendly website, you’ll need to keep a few best practices in mind while designing it.

When someone needs auto repair or maintenance, the first place they often turn is online, where they can compare and contrast multiple auto shops in their area. In order to get those leads, you need an auto website that stands out. Here are a few tips for designing one.