The colors you choose for your website have an impact on how it looks and how it feels.

With a DIY website builder, like the one you’ll find with us at Websites 360®, anyone can build a beautiful, functional website. However, there are a lot of ins and outs to building a website that many business owners don’t even think about, and one of those is the psychology of color.

Color does more than just affect how a website looks; it affects how people feel when they visit your website and the decisions they’ll make. In fact, one study found that, by adjusting color (as well as changing other elements), you can increase conversion rates by up to 24 percent!

Believe it or not, website typography is an important part of a great design.

Don’t get me wrong, there are a lot of aspects of web design that play a huge role in how your DIY website will look and function, from the images you choose to the number of elements you use and how they’re laid out on each page. But, typography — which includes font size, font style, line spacing, etc. — is one of the most overlooked aspects of web design.

The truth is that the typography of your website makes a huge difference in how it looks and how it connects with your visitors. Typography is about legibility and emotion; it’s about personality, professionalism, and practicality. There are lots of things to consider when it comes to typography.

The more you know about web typography, the more effectively you’ll be able to implement it on your own website. I hope that this quick guide will help!

When you decide to build your own website with the website builder from Websites 360®, you’ll have lots of beautifully designed templates to choose from. And, although our templates are stunning on their own, they can — and should be — customized for you!

Website templates have a reputation for being cookie-cutter, but it’s only because many business owners make the mistake of leaving the template they use as is. With the ability to fully customize your website, you can make your Websites 360 site truly your own.

There’s a lot of competition online, and it’s important to ensure that your business’ website will stand out among the crowd. That means that you need a little bit of creativity on your site.

As important as creativity is when designing your website, the ability to actually find the spark of creativity can sometimes seem out of reach. We all have the ability to be creative, but some of us are more creative than others. It’s also not something that comes naturally to all of us.

A common misconception about website footers is that they’re pointless and totally worthless. In fact, the footer is probably the most underrated part of your entire website.

The reason the footer is so undervalued might be because it’s located at the very bottom of the site, and most people focus the majority of their attention above the fold. But, there’s something to be said for a good website footer.

The reality of the situation is that your footer is actually one of the most important pieces of real estate on your website. Why? Because it appears on every page of the site. That means that anything you put in your footer is virtually guaranteed to be seen by anyone who visits your website.

Not only do your visitors see the footer of your website over and over again on every page of your website, but so do search engines. Information that’s exposed to search engines repeatedly will be prioritized over other information on your site.

From a user experience standpoint, almost no other aspect of your website design is quite as important as the navigation. How you design your site’s navigation will affect how people search for the information they need on your website, how easy your website is to use, and how easy it is for website visitors to become clients or customers

Not only does the navigation of your site affect the user experience; it also affects how your site ranks in the organic search results. This, of course, affects how many people have the potential to see your website.

There’s no doubt about it, having the right navigation design is an important part of getting the design of your site right. In this blog, I hope to help you learn what you need to in order to design the kind of navigation that will please users and search engines alike.

There are so many reasons to use landing pages on your website. A good landing page could be used to drive more conversions, gather information about visitors to your website, test the effectiveness of your digital marketing campaigns, grow your email list, and improve your organic rankings.

To learn more about the why of creating landing pages, make sure to check out yesterday’s blog.

Understanding why it’s important to create landing pages is one thing, but learning about the many types of landing pages to choose from — and when to use them — is quite another.

The fact of the matter is that there are many, many different types of landing pages to choose from. Each type has its place and can be an effective choice depending on the circumstance, and understanding which landing page type to use for the circumstance is an important step toward getting the most out of it.

For those who are new to the world of digital marketing, a landing page is a static page that appears when someone clicks on an organic search result, online advertisement, marketing email, or other marketing promotion.

If you’re like many business owners who have just gone through the process of building their own website, you might be thinking to yourself, “I’ve designed a killer website, so is it really worth my time and energy to create a whole separate page for ads?”

The short answer is yes. You absolutely need to create a landing page for your online promotions; in fact, most businesses could benefit from creating multiple landing pages for each promotion or campaign.

If you’re now asking yourself, “OK, landing pages are important, but if I invest my time into building them, will it be worth it in the end?”, not to worry. There are many benefits of using landing pages and many ways you can use them.

When a business is in the process of building its website, it takes precedence over almost everything else, except, of course, the day-to-day operations of the business. It makes sense. A business’ website is a big deal, and it’s the hub of its online presence and reputation.

There’s a lot on the line when you’re building your business’ website. If the website is too cluttered or busy, if it doesn’t get your message across quickly and clearly, or if it takes a million years to load, people will immediately click away without giving you much of a chance.

Now that you’ve built your business’ website with the Websites 360® website builder and it’s everything you’ve ever imagined it would be, it’s easy to believe that your job is done. But, the reality is that building your website is just the first step to building the kind of online presence that will get your business noticed.

How you design your product pages can make or break the success of your e-commerce store. On websites for service-based businesses, there’s nothing more important than a spectacular homepage and effective landing pages, but when it comes to e-commerce, almost no other part of your website matters quite as much as your product pages.

The whole point of your e-commerce store is to make sales, and although your home page and landing pages can entice visitors to check out your products, it’s your product pages that make the final sale. That means that you need to get them right.

When you build your website with the Websites 360® website builder, you’ll have all of the tools you need to design product pages that convert. And, in this blog, I hope to provide you with a little know-how on getting it right.

If there’s one thing you need from your e-commerce website, it’s to convert. After all, what’s the point of having it if it doesn’t lead to sales? No one designs an e-commerce website for fun, but unfortunately, many people design e-commerce websites that aren’t effective and don’t convert.

Although website builders, like the one from Websites 360®, make the process of building an e-commerce site easy and painless, like with any website, there’s still room for creativity. That also means that there’s still room for error.

But, regardless of whether you build your website yourself or work with a designer who builds it for you, it’s important to be in the know about what can hurt its success and convertibility.