Every business needs an active social media presence, but not all social media strategies are made equal. Today, I will highlight some of the most common mistakes that businesses make on social media to help you avoid repeating them.

Gone are the days when you had to have a design degree to build a great website for your business. These days, there are plenty of DIY website builders out there that make it possible for anyone to build a website, but not all of them are made equal.

Websites 360® is your go-to website builder, and our easy-to-use platform is user friendly and designed to help anyone — no matter how much or how little design experience they have — be successful in building their own website. Here’s how!

There’s an old philosophical thought experiment that goes, “If a tree falls in the woods, and no one is around to hear it, does it make a sound?” But, I think the real question is, does it matter? The same could be said of your website. If your website isn’t visible, does it even matter if it exists at all?

The fact of the matter is that you can spend millions of dollars building the most beautiful website that’s ever existed, but if no one ever finds it, it may as well not exist at all. That’s why visibility is the single most important part of your digital marketing strategy. Luckily, though, there are lots of things you can do to make your website more visible online.

Having a website is essential for every local business, but it’s just the first step toward building the right kind of presence online for your business. When someone finds your local business online, chances are, they’re also going to find many others that offer similar services. Your online reputation is what makes you stand out from the crowd, which is why it’s so important to get it right.

Here at Websites 360®, we’re proud to say that our one-of-a-kind website builder makes it possible for anyone to build a great website for their business, regardless of how much or how little design experience they have under their belts. And, while having a website is a must for any small business these days, it’s just the first step for businesses that are serious about getting their name out there.

Once you’ve built the right business website, you need to start marketing your business, and there’s one marketing channel that’s commonly overlooked but shouldn’t be — SMS marketing.

SMS marketing is one of those most misunderstood marketing channels, which is a shame because it’s something that many small businesses could benefit from. Today, I hope to help you understand the truth about SMS marketing and how you could use it to your advantage.

With the right design template and website builder, anyone can build their own business website, even if they don’t have a lot of previous design experience. But, that doesn’t mean that you should leave your design template as-is. Here are a few things you can do to maximize it.

You don’t necessarily need to work with a professional website designer to build a professional website. In fact, when you start with a professional, customizable design template, like the ones you’ll find here at Websites 360®, it’s easy to build a great business website.

But, even when you start with the right design template, there are a few things that you need to be aware of when building your own website. Here are a few things you need to know before you get started.

Some small business owners see a website as an unnecessary expense, but the truth is that having a website is an absolute must for any small business. And, luckily, it’s beneficial to small businesses in many ways.

An easy-to-use checkout process is essential to your site’s ability to convert.

Have you ever painstakingly read dozens of reviews and picked out the perfect products to add to the cart, only to encounter a check-out process that’s so long and complicated that you’re tempted to just give up? If so, then you already have a pretty good idea of how critical it is to have a quick and easy checkout process.

If your checkout process isn’t what it should be, and your customer isn’t totally gung-ho about the purchase in the first place or it’s a product they can find elsewhere, they’re probably not going to have the patience to make it through to the end.

Having a quick, uncomplicated checkout process can only help your conversion rate, and today, I’m going to help you learn how to get it right.

A successful website is a visible one.

With the Websites 360® website builder, anyone can build a professional, effective business website. And, thanks to our many beautiful design templates, you don’t have to be experienced in website design to get it right.

At the end of the day, though, the harsh reality is that it really doesn’t matter how great your website is if no one sees it.

When you build your website with Websites 360, you’re already doing something right from a visibility standpoint. Our templates are built for search engine optimization (SEO) with structured data, as well as microdata and rich snippets. But, SEO isn’t a one-time thing.

SEO is a long-term, ongoing process, but since we’ve already handled the technical SEO for your website, it doesn’t have to be a complicated process. The truth is that there are a lot of easy things you can do to help your site rank higher in the SERP (search engine results pages). Today, I’m going to touch on just a few of them.