With more businesses — and consumers — online than ever before, visibility has become the name of the game. There are lots of ways that your business can be more visible online, including paid advertising and content marketing.

Paid ads are probably the most direct and quickest way to get your business more visibility online; however, paid ads are always going to be just that — paid. With paid advertising, there’s a price to pay every time someone clicks through to your website. But, not to worry. There’s a much more cost-effective way to increase the visibility of your business.

Content marketing is the key to SEO (search engine optimization), which is an essential part of getting your website to rank organically in the SERPs (search engine results pages). When your site ranks organically, you’ll have greater visibility without the cost, and every click you earn will be free.

From a visibility standpoint — especially one where cost is a consideration — content marketing is a definite must. But, organic visibility is not something that happens overnight. SEO...

Managing and growing a small business is no easy feat. There are lots of moving pieces to keep track of, and juggling it all can be exceptionally challenging.

One of the most important tools a small business can have in its toolbox is CRM software. Here are just a few of the reasons to use a small business CRM to manage and grow your business.

Building a great local business website is incredibly important for local businesses across every industry. But, it’s only one aspect of building a strong local presence.

Another key part of building a local presence online for your business is listings management.

While you always have the option to manage your local listings manually, having the right listings management software on your side can make a world of difference. Here’s just a few of the many reasons to use listings management software.

To say that product pages are important is akin to saying that Andre the Giant was tall. It’s technically true but also a huge understatement. The fact of the matter is that your product pages may be the most important aspect of your e-commerce website. If your product pages aren’t effective, your website won’t be, either.

Getting your product pages right is one of the most important aspects of building a great e-commerce website. It doesn’t matter how attractive your homepage is or how revolutionary your navigation is. If your product pages aren’t up to scratch, you won’t find the success you’re looking for.

With a little know-how, you can ensure that your product pages are effective and built to convert.

When you come across a negative review for your business, it can be really jarring, so much so that it may even appear to be an emergency situation. But, you can turn off the alarms, because a negative review can be turned around to actually help your business. In this blog, we’ll explore negative reviews, why they happen and how you can make them a good thing.

People don’t just use Facebook to see what their friends had for lunch or look at new pictures of their nieces and nephews. They use Facebook to find new brands and businesses.

Having a Facebook Business page is non-negotiable in 2022, but having a Facebook page is just the first step. If you want to make the most of Facebook marketing for your business, you need to be active.

Posting on your business’s Facebook page isn’t the same as posting on your personal page, and it can be difficult to figure out exactly what to post. Here are a few ideas to help you get started.

Video is a powerful thing to include on your website.

There are a lot of musts to include when building your website. It needs to have a responsive design and be mobile-friendly; it needs to have keyword-rich, informative, easy-to-read content; it needs to have a simple, user-friendly navigation. And it needs to include video.

In the world of inbound marketing, video is an incredibly powerful tool, and it’s something every business can and should harness on their website.

A few great reasons to use video on your website:

• Videos boost conversions - Adding a video to a landing page has the potential to boost the conversion rate by as much as 80%.
• Videos increase visibility - A website that includes video is 53 times more likely to be ranked on the first page of Google’s organic search results and can increase a site’s organic traffic by more than 150%.
• Videos make your products and services easier to understand - Video provides information in a way that people can understand, which may be why most consumers would rather see videos...

Most people who are looking for a wedding planner do extensive research (especially brides-to-be!). That means that your wedding planner website will be just one of the many a prospective client visits before they decide to actually hire someone to plan their big day.

You can’t afford for your website to be less than incredible. It needs to make a huge impact on everyone who visits, no matter what page they land on. Here are a few tips to help you design a wedding planner website that makes the right first impression.

Stock photos are great, but not always the best choice.

Images are an important part of any great website, and when you’re designing your own website, it’s important that you choose the right ones.

When you’re in desperate need of quality images for your website, stock photos are a great option. However, a cheesy stock photo can be spotted a mile away, so when choosing stock photos, it’s important to choose unique, high-quality images that won’t be found on every other site across the web.

Even better than stock photos, though, are real photos of your business and other original photos. As long as the quality of these images is up to par, they make a much bigger impact than stock photos. But what types of photos should you choose?

Whether someone hears about your hotel in a Google search or a recommendation from a friend, the first thing they do before calling you to book their stay is to visit your website. If your hotel website isn’t up to par, the chances that they will follow through and reserve a room are slim to none.

Not just any hotel website will do. You need a website that will encourage visitors to convert into guests. That means that you need a great hotel website. Keep reading to learn tips on how to build one.