Whether you have a brand-new, baby business or a long-established business, your website is a powerful tool for introducing yourself to prospective customers.
The old go-tos for advertising are still effective but aren’t nearly what they used to be.
Thanks to streaming, fewer people are listening to the radio or watching cable or local-access television. Fewer people are also looking at phone books, reading newspapers and magazines or, thanks to COVID-19, even going to the movies.
To put it simply, things have changed.
It’s time to put less of an emphasis on these old-fashioned marketing strategies and find something that will work today. And, your website will be the crux of that strategy.
Regardless of if someone finds your small business on Facebook, Google or Yelp, they’re going to visit your website to learn more about your business.
It’s the central hub of everything you do to spread the word about your business online.