Site speed not only affects how visible your website is, but also the kind of experience users have when they get there.
People don’t want to wait around for your website to load. They probably have better things to do with their time, and one of those things may include turning to a competitor with a faster website.
A slow load time can lead people to click out of your website without ever going past the homepage or landing page, or to abandon their cart even after they’ve added products to it. It reduces the number of pages Google is able to crawl and can hurt your organic search rankings, which can greatly reduce the number of people you are visible to online.
If you’d like to learn more about how site speed can affect your business’ visibility online, check out my last blog — Site Speed and How it Affects SEO.
It’s clear that having a fast website is important for many reasons, but how can you ensure that your website is up to the test?